Instagram vs Widgetable: Besties & Couples
Instagram
Google Play
$37.45M/mo
~$449.46M/yr · 7.5B installs
VS
Widgetable: Besties & Couples
Happeny Technology Pte. Ltd.
Google Play
$1.44M/mo
~$17.24M/yr · 51.9M installs
Revenue winner
Instagram wins
+2507% vs other
Installs winner
Instagram wins
+14265% vs other
MAU winner
Instagram wins
+2580% vs other
Rating winner
Widgetable: Besties & Couples wins
+18% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 26× more per month than Widgetable: Besties & Couples - $37.45M vs $1.44M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $9.95/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Widgetable: Besties & Couples's ~51.9M - 143.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Widgetable: Besties & Couples
Monthly revenue (est.)?
$37.45M
◀
$1.44M
Annual revenue (est.)
$449.46M
◀
$17.24M
Lifetime installs (est.)
7.5B
◀
51.9M
Monthly active users (est.)?
186.3M
◀
7.0M
App Store rating
4.02★
▶
4.73★
Total ratings
167.6M
◀
497K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
▶
$9.95
IAP tiers detected
0 tiers
=
0 tiers
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
- Category
- Social
- Price
- Free
- Released
- Dec 14, 2022
- Last updated
- Apr 29, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 4.0.181
- Languages
- -
Instagram trajectory
Widgetable: Besties & Couples trajectory
FAQ
Which makes more money, Instagram or Widgetable: Besties & Couples? v
Instagram earns about $37.45M per month, while Widgetable: Besties & Couples earns about $1.44M. That is a 26.1× revenue gap (~$36.02M more per month for Instagram). Annual revenue: Instagram ≈ $449.46M/year, Widgetable: Besties & Couples ≈ $17.24M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Widgetable: Besties & Couples? v
Instagram leads with about 7.5B estimated downloads vs 51.9M for Widgetable: Besties & Couples - a 143.7× gap. Instagram reports 5,000,000,000+ installs on Google Play. Widgetable: Besties & Couples reports 50,000,000+ installs on Google Play.
Are Instagram and Widgetable: Besties & Couples in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Widgetable: Besties & Couples offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. Widgetable: Besties & Couples: IAP range $0.99 - $99.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; Widgetable: Besties & Couples runs "Subscription (~$9.95/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Widgetable: Besties & Couples? v
Widgetable: Besties & Couples edges ahead with ★ 4.7 vs ★ 4.0 (gap of 0.7 stars). Rating volume: Instagram 4.6M ratings, Widgetable: Besties & Couples 12K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Widgetable: Besties & Couples revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.45M for Instagram and $1.44M for Widgetable: Besties & Couples are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Widgetable: Besties & Couples to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.