Instagram vs YouNow: Live Stream & Go Live

Instagram

Instagram
Google Play
$37.97M/mo
~$455.61M/yr · 7.6B installs
VS

YouNow: Live Stream & Go Live

Younow Media
Google Play
$847.7K/mo
~$10.17M/yr · 30.0M installs
Revenue winner Instagram wins +4379% vs other
Installs winner Instagram wins +25126% vs other
MAU winner Instagram wins +4714% vs other
Rating winner YouNow: Live Stream & Go Live wins +10% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 45× more per month than YouNow: Live Stream & Go Live - $37.97M vs $847.7K.
  2. Aggressive pricing. Instagram undercuts at $1.38/mo vs $10.90/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~7.6B lifetime installs vs YouNow: Live Stream & Go Live's ~30.0M - 252.3× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
YouNow: Live Stream & Go Live
Monthly revenue (est.)?
$37.97M
$847.7K
Annual revenue (est.)
$455.61M
$10.17M
Lifetime installs (est.)
7.6B
30.0M
Monthly active users (est.)?
189.1M
3.9M
App Store rating
4.00★
4.39★
Total ratings
168.3M
356K
US grossing rank
-
=
-
Cheapest monthly sub
$1.38
$10.90
IAP tiers detected
0 tiers
=
0 tiers

Instagram

Instagram
Google Play
Category
Social
Price
Free
Released
Apr 3, 2012
Last updated
Jun 29, 2026
File size
-
Content rating
Teen
Version
VARY
Languages
-
View full Instagram report →

YouNow: Live Stream & Go Live

Younow Media
Google Play
Category
Social
Price
Free
Released
Aug 8, 2013
Last updated
Jul 1, 2026
File size
-
Content rating
Teen
Version
18.35.1
Languages
-
View full YouNow: Live Stream & Go Live report →

Instagram trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

YouNow: Live Stream & Go Live trajectory

AugSepOctNovDecJanFebMarAprMayJunJul

FAQ

Which makes more money, Instagram or YouNow: Live Stream & Go Live? v
Instagram earns about $37.97M per month, while YouNow: Live Stream & Go Live earns about $847.7K. That is a 44.8× revenue gap (~$37.12M more per month for Instagram). Annual revenue: Instagram ≈ $455.61M/year, YouNow: Live Stream & Go Live ≈ $10.17M/year. Estimates are derived from public Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or YouNow: Live Stream & Go Live? v
Instagram leads with about 7.6B estimated downloads vs 30.0M for YouNow: Live Stream & Go Live - a 252.3× gap. Instagram reports 5,000,000,000+ installs on Google Play. YouNow: Live Stream & Go Live reports 10,000,000+ installs on Google Play.
Are Instagram and YouNow: Live Stream & Go Live in the same Google Play category and competing for the same money? v
Yes - both apps sit in the Social category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and YouNow: Live Stream & Go Live offer? v
Instagram: IAP range $0.19 - $10,000.00 per item. YouNow: Live Stream & Go Live: IAP range $0.99 - $119.99 per item. Instagram runs a "Subscription (~$1.38/mo)" monetization model; YouNow: Live Stream & Go Live runs "Subscription (~$10.90/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or YouNow: Live Stream & Go Live? v
YouNow: Live Stream & Go Live edges ahead with ★ 4.4 vs ★ 4.0 (gap of 0.4 stars). Rating volume: Instagram 4.6M ratings, YouNow: Live Stream & Go Live 23K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs YouNow: Live Stream & Go Live revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $37.97M for Instagram and $847.7K for YouNow: Live Stream & Go Live are derived from Google Play grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or YouNow: Live Stream & Go Live to a different Google Play app? v
Use the search box at the bottom of this page or paste any two Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.