Instagram vs Instagram
Instagram, Inc.
App Store
$12.28M/mo
~$147.31M/yr · 1.6B installs
VS
Instagram
Google Play
$37.91M/mo
~$454.88M/yr · 7.6B installs
Revenue winner
Instagram wins
+209% vs other
Installs winner
Instagram wins
+370% vs other
MAU winner
Instagram wins
+634% vs other
Rating winner
Instagram wins
+17% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 3× more per month than Instagram - $37.91M vs $12.28M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $14.99/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.6B lifetime installs vs Instagram's ~1.6B - 4.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Instagram
Monthly revenue (est.)?
$12.28M
▶
$37.91M
Annual revenue (est.)
$147.31M
▶
$454.88M
Lifetime installs (est.)
1.6B
▶
7.6B
Monthly active users (est.)?
25.7M
▶
188.8M
App Store rating
4.69★
◀
4.00★
Total ratings
29.2M
▶
168.3M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$1.38
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- Jun 23, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Instagram trajectory
Instagram trajectory
FAQ
Which makes more money, Instagram or Instagram? v
Instagram earns about $37.91M per month, while Instagram earns about $12.28M. That is a 3.1× revenue gap (~$25.63M more per month for Instagram). Annual revenue: Instagram ≈ $147.31M/year, Instagram ≈ $454.88M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Instagram? v
Instagram leads with about 7.6B estimated downloads vs 1.6B for Instagram - a 4.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Instagram reports 5,000,000,000+ installs on Google Play.
Are Instagram and Instagram in the same App Store category on each store and competing for the same money? v
No - Instagram is in Photo & Video and Instagram is in Social. They share screen-time attention but earn money in different niches: Instagram from photo & video monetization patterns, Instagram from social.
What in-app purchases and subscription pricing do Instagram and Instagram offer? v
Instagram: IAP range 2 tiers detected. Instagram: IAP range $0.19 - $10,000.00 per item. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Instagram? v
Instagram edges ahead with ★ 4.7 vs ★ 4.0 (gap of 0.7 stars). Rating volume: Instagram 29.2M ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $37.91M for Instagram are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.