Instagram vs Mojo: AI Video & Reels Editor
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Mojo: AI Video & Reels Editor
Archery Inc.
App Store
$1.25M/mo
~$14.96M/yr · 20.7M installs
Revenue winner
Instagram wins
+19458% vs other
Installs winner
Instagram wins
+7600% vs other
MAU winner
Instagram wins
+7527% vs other
Rating winner
Mojo: AI Video & Reels Editor wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 196× more per month than Mojo: AI Video & Reels Editor - $243.79M vs $1.25M.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $17.99/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Mojo: AI Video & Reels Editor's ~20.7M - 77.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Mojo: AI Video & Reels Editor
Monthly revenue (est.)?
$243.79M
◀
$1.25M
Annual revenue (est.)
$2.93B
◀
$14.96M
Lifetime installs (est.)
1.6B
◀
20.7M
Monthly active users (est.)?
504.0M
◀
6.6M
App Store rating
4.69★
▶
4.86★
Total ratings
29.0M
◀
138K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$17.99
IAP tiers detected
2 tiers
▶
8 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 6, 2018
- Last updated
- Apr 27, 2026
- File size
- 309.5 MB
- Content rating
- 12+
- Version
- 1.265.0
- Languages
- Arabic, Catalan, Croatian, Czech, Danish, Dutch +29 more
Instagram trajectory
Mojo: AI Video & Reels Editor trajectory
FAQ
Which makes more money, Instagram or Mojo: AI Video & Reels Editor? v
Instagram earns about $243.79M per month, while Mojo: AI Video & Reels Editor earns about $1.25M. That is a 195.6× revenue gap (~$242.55M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Mojo: AI Video & Reels Editor ≈ $14.96M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Mojo: AI Video & Reels Editor? v
Instagram leads with about 1.6B estimated downloads vs 20.7M for Mojo: AI Video & Reels Editor - a 77.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Mojo: AI Video & Reels Editor's App Store downloads are estimated from 138K ratings.
Are Instagram and Mojo: AI Video & Reels Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Mojo: AI Video & Reels Editor offer? v
Instagram: IAP range 2 tiers detected. Mojo: AI Video & Reels Editor: IAP range 8 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Mojo: AI Video & Reels Editor runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Mojo: AI Video & Reels Editor? v
Mojo: AI Video & Reels Editor edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: Instagram 29.0M ratings, Mojo: AI Video & Reels Editor 138K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Mojo: AI Video & Reels Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $1.25M for Mojo: AI Video & Reels Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Mojo: AI Video & Reels Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.