Instagram vs Private Photo Vault - Pic Safe
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Private Photo Vault - Pic Safe
Legendary Software Labs LLC
App Store
$3.44M/mo
~$41.26M/yr · 170.6M installs
Revenue winner
Instagram wins
+255% vs other
Installs winner
Instagram wins
+835% vs other
MAU winner
Instagram wins
+68% vs other
Rating winner
Private Photo Vault - Pic Safe wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than Private Photo Vault - Pic Safe - $12.20M vs $3.44M.
- Premium pricing. Instagram charges $14.99/mo vs Private Photo Vault - Pic Safe's $6.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Private Photo Vault - Pic Safe's ~170.6M - 9.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Private Photo Vault - Pic Safe
Monthly revenue (est.)?
$12.20M
◀
$3.44M
Annual revenue (est.)
$146.36M
◀
$41.26M
Lifetime installs (est.)
1.6B
◀
170.6M
Monthly active users (est.)?
25.5M
◀
15.2M
App Store rating
4.69★
▶
4.82★
Total ratings
29.0M
◀
1.0M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$6.99
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Feb 8, 2011
- Last updated
- May 5, 2026
- File size
- 160.0 MB
- Content rating
- 17+
- Version
- 24.8
- Languages
- Arabic, Danish, English, French, German, Italian +5 more
Instagram trajectory
Private Photo Vault - Pic Safe trajectory
FAQ
Which makes more money, Instagram or Private Photo Vault - Pic Safe? v
Instagram earns about $12.20M per month, while Private Photo Vault - Pic Safe earns about $3.44M. That is a 3.5× revenue gap (~$8.76M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Private Photo Vault - Pic Safe ≈ $41.26M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Private Photo Vault - Pic Safe? v
Instagram leads with about 1.6B estimated downloads vs 170.6M for Private Photo Vault - Pic Safe - a 9.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Private Photo Vault - Pic Safe's App Store downloads are estimated from 1.0M ratings.
Are Instagram and Private Photo Vault - Pic Safe in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Private Photo Vault - Pic Safe offer? v
Instagram: IAP range 2 tiers detected. Private Photo Vault - Pic Safe: IAP range 2 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Private Photo Vault - Pic Safe runs "Subscription (~$6.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Private Photo Vault - Pic Safe? v
Private Photo Vault - Pic Safe edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Private Photo Vault - Pic Safe 1.0M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Private Photo Vault - Pic Safe revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $3.44M for Private Photo Vault - Pic Safe are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Private Photo Vault - Pic Safe to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.