Instagram vs Scalio - AI Videos & Photos
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
Scalio - AI Videos & Photos
Scalio Technology Private Limited
App Store
$27/mo
~$324/yr · 400 installs
Revenue winner
Instagram wins
+45147070% vs other
Installs winner
Instagram wins
+398711345% vs other
MAU winner
Instagram wins
+20381316% vs other
Rating winner
Instagram wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 451472× more per month than Scalio - AI Videos & Photos - $12.19M vs $27.
- Aggressive pricing. Instagram undercuts at $14.99/mo vs $19.99/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Scalio - AI Videos & Photos's ~400 - 3987114.5× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Scalio - AI Videos & Photos
Monthly revenue (est.)?
$12.19M
◀
$27
Annual revenue (est.)
$146.28M
◀
$324
Lifetime installs (est.)
1.6B
◀
400
Monthly active users (est.)?
25.5M
◀
125.2
App Store rating
4.69★
◀
4.60★
Total ratings
29.0M
◀
5
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
▶
$19.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 18, 2025
- Last updated
- May 7, 2026
- File size
- 110.5 MB
- Content rating
- 4+
- Version
- 1.7.1
- Languages
- English
Instagram trajectory
Scalio - AI Videos & Photos trajectory
FAQ
Which makes more money, Instagram or Scalio - AI Videos & Photos? v
Instagram earns about $12.19M per month, while Scalio - AI Videos & Photos earns about $27. That is a 451471.7× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, Scalio - AI Videos & Photos ≈ $324/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Scalio - AI Videos & Photos? v
Instagram leads with about 1.6B estimated downloads vs 400 for Scalio - AI Videos & Photos - a 3987114.5× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Scalio - AI Videos & Photos's App Store downloads are estimated from 5 ratings.
Are Instagram and Scalio - AI Videos & Photos in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Scalio - AI Videos & Photos offer? v
Instagram: IAP range 2 tiers detected. Scalio - AI Videos & Photos: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Scalio - AI Videos & Photos runs "Subscription (~$6.67/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Scalio - AI Videos & Photos? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Scalio - AI Videos & Photos 5 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Scalio - AI Videos & Photos revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $27 for Scalio - AI Videos & Photos are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Scalio - AI Videos & Photos to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.