Instagram vs Toonapp: AI Photo & Video Art
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
Toonapp: AI Photo & Video Art
Lyrebird Studio
App Store
$2.10M/mo
~$25.15M/yr · 21.1M installs
Revenue winner
Instagram wins
+482% vs other
Installs winner
Instagram wins
+7476% vs other
MAU winner
Instagram wins
+411% vs other
Rating winner
Toonapp: AI Photo & Video Art wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 6× more per month than Toonapp: AI Photo & Video Art - $12.19M vs $2.10M.
- Premium pricing. Instagram charges $14.99/mo vs Toonapp: AI Photo & Video Art's $12.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Toonapp: AI Photo & Video Art's ~21.1M - 75.8× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Toonapp: AI Photo & Video Art
Monthly revenue (est.)?
$12.19M
◀
$2.10M
Annual revenue (est.)
$146.28M
◀
$25.15M
Lifetime installs (est.)
1.6B
◀
21.1M
Monthly active users (est.)?
25.5M
◀
5.0M
App Store rating
4.69★
▶
4.72★
Total ratings
29.0M
◀
140K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$12.99
IAP tiers detected
2 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jan 5, 2021
- Last updated
- May 8, 2026
- File size
- 134.8 MB
- Content rating
- 12+
- Version
- 3.8.0
- Languages
- Arabic, English, French, German, Hindi, Indonesian +9 more
Instagram trajectory
Toonapp: AI Photo & Video Art trajectory
FAQ
Which makes more money, Instagram or Toonapp: AI Photo & Video Art? v
Instagram earns about $12.19M per month, while Toonapp: AI Photo & Video Art earns about $2.10M. That is a 5.8× revenue gap (~$10.09M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, Toonapp: AI Photo & Video Art ≈ $25.15M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Toonapp: AI Photo & Video Art? v
Instagram leads with about 1.6B estimated downloads vs 21.1M for Toonapp: AI Photo & Video Art - a 75.8× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Toonapp: AI Photo & Video Art's App Store downloads are estimated from 140K ratings.
Are Instagram and Toonapp: AI Photo & Video Art in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Toonapp: AI Photo & Video Art offer? v
Instagram: IAP range 2 tiers detected. Toonapp: AI Photo & Video Art: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Toonapp: AI Photo & Video Art runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Toonapp: AI Photo & Video Art? v
Toonapp: AI Photo & Video Art edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Toonapp: AI Photo & Video Art 140K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Toonapp: AI Photo & Video Art revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $2.10M for Toonapp: AI Photo & Video Art are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Toonapp: AI Photo & Video Art to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.