Instagram vs Video Editor ·
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Video Editor ·
Luni
App Store
$1.46M/mo
~$17.49M/yr · 32.7M installs
Revenue winner
Instagram wins
+737% vs other
Installs winner
Instagram wins
+4774% vs other
MAU winner
Instagram wins
+230% vs other
Rating winner
Instagram wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 8× more per month than Video Editor · - $12.20M vs $1.46M.
- Premium pricing. Instagram charges $14.99/mo vs Video Editor ·'s $7.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Video Editor ·'s ~32.7M - 48.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Video Editor ·
Monthly revenue (est.)?
$12.20M
◀
$1.46M
Annual revenue (est.)
$146.36M
◀
$17.49M
Lifetime installs (est.)
1.6B
◀
32.7M
Monthly active users (est.)?
25.5M
◀
7.7M
App Store rating
4.69★
◀
4.67★
Total ratings
29.0M
◀
218K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$7.99
IAP tiers detected
2 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 10, 2018
- Last updated
- Apr 30, 2026
- File size
- 242.1 MB
- Content rating
- 4+
- Version
- 3.21.0
- Languages
- English, French, Italian, Chinese, Spanish
Instagram trajectory
Video Editor · trajectory
FAQ
Which makes more money, Instagram or Video Editor ·? v
Instagram earns about $12.20M per month, while Video Editor · earns about $1.46M. That is a 8.4× revenue gap (~$10.74M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Video Editor · ≈ $17.49M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Video Editor ·? v
Instagram leads with about 1.6B estimated downloads vs 32.7M for Video Editor · - a 48.7× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Video Editor ·'s App Store downloads are estimated from 218K ratings.
Are Instagram and Video Editor · in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Video Editor · offer? v
Instagram: IAP range 2 tiers detected. Video Editor ·: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Video Editor · runs "Subscription (~$5.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Video Editor ·? v
Instagram edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.0 stars). Rating volume: Instagram 29.0M ratings, Video Editor · 218K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Video Editor · revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $1.46M for Video Editor · are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Video Editor · to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.