Instagram vs YouCam Makeup: Face Editor
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
YouCam Makeup: Face Editor
PERFECT MOBILE CORP.
App Store
$1.06M/mo
~$12.68M/yr · 23.0M installs
Revenue winner
Instagram wins
+1054% vs other
Installs winner
Instagram wins
+6844% vs other
MAU winner
Instagram wins
+367% vs other
Rating winner
YouCam Makeup: Face Editor wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 12× more per month than YouCam Makeup: Face Editor - $12.20M vs $1.06M.
- Premium pricing. Instagram charges $14.99/mo vs YouCam Makeup: Face Editor's $5.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs YouCam Makeup: Face Editor's ~23.0M - 69.4× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
YouCam Makeup: Face Editor
Monthly revenue (est.)?
$12.20M
◀
$1.06M
Annual revenue (est.)
$146.36M
◀
$12.68M
Lifetime installs (est.)
1.6B
◀
23.0M
Monthly active users (est.)?
25.5M
◀
5.5M
App Store rating
4.69★
▶
4.75★
Total ratings
29.0M
◀
153K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$5.99
IAP tiers detected
2 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Aug 13, 2014
- Last updated
- May 7, 2026
- File size
- 231.8 MB
- Content rating
- 9+
- Version
- 6.43.0
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +20 more
Instagram trajectory
YouCam Makeup: Face Editor trajectory
FAQ
Which makes more money, Instagram or YouCam Makeup: Face Editor? v
Instagram earns about $12.20M per month, while YouCam Makeup: Face Editor earns about $1.06M. That is a 11.5× revenue gap (~$11.14M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, YouCam Makeup: Face Editor ≈ $12.68M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or YouCam Makeup: Face Editor? v
Instagram leads with about 1.6B estimated downloads vs 23.0M for YouCam Makeup: Face Editor - a 69.4× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. YouCam Makeup: Face Editor's App Store downloads are estimated from 153K ratings.
Are Instagram and YouCam Makeup: Face Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and YouCam Makeup: Face Editor offer? v
Instagram: IAP range 2 tiers detected. YouCam Makeup: Face Editor: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; YouCam Makeup: Face Editor runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or YouCam Makeup: Face Editor? v
YouCam Makeup: Face Editor edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, YouCam Makeup: Face Editor 153K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs YouCam Makeup: Face Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $1.06M for YouCam Makeup: Face Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or YouCam Makeup: Face Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.