Instagram vs Video to Live Wallpaper
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Video to Live Wallpaper
Arthur Eduardo Skaetta Alvarez Desenvolvimento de Software LTDA.
App Store
$2.9K/mo
~$34.3K/yr · 142K installs
Revenue winner
Instagram wins
+426500% vs other
Installs winner
Instagram wins
+1120495% vs other
MAU winner
Instagram wins
+57366% vs other
Rating winner
Instagram wins
+3% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4266× more per month than Video to Live Wallpaper - $12.20M vs $2.9K.
- Premium pricing. Instagram charges $14.99/mo vs Video to Live Wallpaper's $1.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Video to Live Wallpaper's ~142K - 11206.0× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Video to Live Wallpaper
Monthly revenue (est.)?
$12.20M
◀
$2.9K
Annual revenue (est.)
$146.36M
◀
$34.3K
Lifetime installs (est.)
1.6B
◀
142K
Monthly active users (est.)?
25.5M
◀
44K
App Store rating
4.69★
◀
4.54★
Total ratings
29.0M
◀
2K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$1.99
IAP tiers detected
2 tiers
=
2 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Nov 29, 2021
- Last updated
- May 4, 2026
- File size
- 43.1 MB
- Content rating
- 4+
- Version
- 1.0.277
- Languages
- English
Instagram trajectory
Video to Live Wallpaper trajectory
FAQ
Which makes more money, Instagram or Video to Live Wallpaper? v
Instagram earns about $12.20M per month, while Video to Live Wallpaper earns about $2.9K. That is a 4266.0× revenue gap (~$12.19M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Video to Live Wallpaper ≈ $34.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Video to Live Wallpaper? v
Instagram leads with about 1.6B estimated downloads vs 142K for Video to Live Wallpaper - a 11206.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Video to Live Wallpaper's App Store downloads are estimated from 2K ratings.
Are Instagram and Video to Live Wallpaper in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Video to Live Wallpaper offer? v
Instagram: IAP range 2 tiers detected. Video to Live Wallpaper: IAP range 2 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Video to Live Wallpaper runs "Subscription (~$1.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Video to Live Wallpaper? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Video to Live Wallpaper 2K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Video to Live Wallpaper revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $2.9K for Video to Live Wallpaper are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Video to Live Wallpaper to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.