Instagram vs VLLO- Video Editor, Vlog Edits

Instagram

Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS

VLLO- Video Editor, Vlog Edits

vimosoft
App Store
$628.0K/mo
~$7.54M/yr · 9.4M installs
Revenue winner Instagram wins +1842% vs other
Installs winner Instagram wins +16795% vs other
MAU winner Instagram wins +753% vs other
Rating winner VLLO- Video Editor, Vlog Edits wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 19× more per month than VLLO- Video Editor, Vlog Edits - $12.20M vs $628.0K.
  2. Premium pricing. Instagram charges $14.99/mo vs VLLO- Video Editor, Vlog Edits's $6.49/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs VLLO- Video Editor, Vlog Edits's ~9.4M - 169.0× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
VLLO- Video Editor, Vlog Edits
Monthly revenue (est.)?
$12.20M
$628.0K
Annual revenue (est.)
$146.36M
$7.54M
Lifetime installs (est.)
1.6B
9.4M
Monthly active users (est.)?
25.5M
3.0M
App Store rating
4.69★
4.76★
Total ratings
29.0M
86K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$6.49
IAP tiers detected
2 tiers
4 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

VLLO- Video Editor, Vlog Edits

vimosoft
App Store
Category
Photo & Video
Price
Free
Released
Feb 19, 2015
Last updated
May 9, 2026
File size
387.6 MB
Content rating
4+
Version
13.34.0
Languages
English, French, German, Indonesian, Italian, Japanese +7 more
View full VLLO- Video Editor, Vlog Edits report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

VLLO- Video Editor, Vlog Edits trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or VLLO- Video Editor, Vlog Edits? v
Instagram earns about $12.20M per month, while VLLO- Video Editor, Vlog Edits earns about $628.0K. That is a 19.4× revenue gap (~$11.57M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, VLLO- Video Editor, Vlog Edits ≈ $7.54M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or VLLO- Video Editor, Vlog Edits? v
Instagram leads with about 1.6B estimated downloads vs 9.4M for VLLO- Video Editor, Vlog Edits - a 169.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. VLLO- Video Editor, Vlog Edits's App Store downloads are estimated from 86K ratings.
Are Instagram and VLLO- Video Editor, Vlog Edits in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and VLLO- Video Editor, Vlog Edits offer? v
Instagram: IAP range 2 tiers detected. VLLO- Video Editor, Vlog Edits: IAP range 4 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; VLLO- Video Editor, Vlog Edits runs "Subscription (~$6.49/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or VLLO- Video Editor, Vlog Edits? v
VLLO- Video Editor, Vlog Edits edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, VLLO- Video Editor, Vlog Edits 86K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs VLLO- Video Editor, Vlog Edits revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $628.0K for VLLO- Video Editor, Vlog Edits are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or VLLO- Video Editor, Vlog Edits to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.