Mullvad VPN vs TOKTOQ
Mullvad VPN
Mullvad VPN AB
App Store
$1.5K/mo
~$18.3K/yr · 106K installs
VS
TOKTOQ
bemyfriends
App Store
$373/mo
~$4.5K/yr · 8K installs
Revenue winner
Mullvad VPN wins
+310% vs other
Installs winner
Mullvad VPN wins
+1292% vs other
MAU winner
Mullvad VPN wins
+1457% vs other
Rating winner
Mullvad VPN wins
+57% vs other
Why Mullvad VPN is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Mullvad VPN earns roughly 4× more per month than TOKTOQ - $1.5K vs $373.
- Bigger install base. Mullvad VPN has ~106K lifetime installs vs TOKTOQ's ~8K - 13.9× the funnel top.
- More monetization surfaces. Mullvad VPN runs 4 IAP tiers vs 3 - more chances to convert users at the right price.
- Better app store reviews. Mullvad VPN sits at 4.14★ vs 2.63★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Mullvad VPN report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Mullvad VPN
vs
TOKTOQ
Monthly revenue (est.)?
$1.5K
◀
$373
Annual revenue (est.)
$18.3K
◀
$4.5K
Lifetime installs (est.)
106K
◀
8K
Monthly active users (est.)?
12K
◀
772.65
App Store rating
4.14★
◀
2.63★
Total ratings
1K
◀
153
US grossing rank
-
=
-
Cheapest monthly sub
No sub
▶
$14.99
IAP tiers detected
4 tiers
◀
3 tiers
- Category
- Utilities
- Price
- Free
- Released
- Apr 8, 2020
- Last updated
- Apr 21, 2026
- File size
- 46.3 MB
- Content rating
- 4+
- Version
- 2026.2
- Languages
- MY, Danish, Dutch, Finnish, French, German +14 more
- Category
- Utilities
- Price
- Free
- Released
- Jul 16, 2023
- Last updated
- Mar 16, 2026
- File size
- 257.5 MB
- Content rating
- 4+
- Version
- 16.10.0
- Languages
- English, Japanese, Korean, Chinese, Spanish, Chinese +1 more
Mullvad VPN trajectory
TOKTOQ trajectory
FAQ
Which makes more money, Mullvad VPN or TOKTOQ? v
Mullvad VPN earns about $1.5K per month, while TOKTOQ earns about $373. That is a 4.1× revenue gap (~$1.2K more per month for Mullvad VPN). Annual revenue: Mullvad VPN ≈ $18.3K/year, TOKTOQ ≈ $4.5K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Mullvad VPN or TOKTOQ? v
Mullvad VPN leads with about 106K estimated downloads vs 8K for TOKTOQ - a 13.9× gap. Mullvad VPN's App Store downloads are estimated from 1K ratings × the standard 1:75 ratio. TOKTOQ's App Store downloads are estimated from 153 ratings.
Are Mullvad VPN and TOKTOQ in the same App Store category and competing for the same money? v
Yes - both apps sit in the Utilities category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Mullvad VPN and TOKTOQ offer? v
Mullvad VPN: IAP range 4 tiers detected. TOKTOQ: IAP range 3 tiers detected. Mullvad VPN runs a "Free + one-time IAP (4 tiers)" monetization model; TOKTOQ runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Mullvad VPN or TOKTOQ? v
Mullvad VPN edges ahead with ★ 4.1 vs ★ 2.6 (gap of 1.5 stars). Rating volume: Mullvad VPN 1K ratings, TOKTOQ 153 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Mullvad VPN vs TOKTOQ revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.5K for Mullvad VPN and $373 for TOKTOQ are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Utilities) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Mullvad VPN or TOKTOQ to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.