Snapchat vs Unfold: Reels & Story Maker
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
VS
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$2.39M/mo
~$28.63M/yr · 23.7M installs
Revenue winner
Snapchat wins
+2643% vs other
Installs winner
Snapchat wins
+12539% vs other
MAU winner
Snapchat wins
+14883% vs other
Rating winner
Unfold: Reels & Story Maker wins
+8% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 27× more per month than Unfold: Reels & Story Maker - $65.44M vs $2.39M.
- Premium pricing. Snapchat charges $4.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs Unfold: Reels & Story Maker's ~23.7M - 126.4× the funnel top.
- Charts placement. Snapchat ranks #5 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Snapchat
vs
Unfold: Reels & Story Maker
Monthly revenue (est.)?
$65.44M
◀
$2.39M
Annual revenue (est.)
$785.30M
◀
$28.63M
Lifetime installs (est.)
3.0B
◀
23.7M
Monthly active users (est.)?
850.0M
◀
5.7M
App Store rating
4.50★
▶
4.86★
Total ratings
5.8M
◀
158K
US grossing rank
#5
◀
-
Cheapest monthly sub
$4.99
◀
$2.99
IAP tiers detected
6 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Apr 28, 2026
- File size
- 268.1 MB
- Content rating
- 17+
- Version
- 8.158.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
Snapchat trajectory
Unfold: Reels & Story Maker trajectory
FAQ
Which makes more money, Snapchat or Unfold: Reels & Story Maker? v
Snapchat earns about $65.44M per month, while Unfold: Reels & Story Maker earns about $2.39M. That is a 27.4× revenue gap (~$63.06M more per month for Snapchat). Annual revenue: Snapchat ≈ $785.30M/year, Unfold: Reels & Story Maker ≈ $28.63M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or Unfold: Reels & Story Maker? v
Snapchat leads with about 3.0B estimated downloads vs 23.7M for Unfold: Reels & Story Maker - a 126.4× gap. Snapchat's App Store downloads are estimated from 5.8M ratings × the standard 1:75 ratio. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings.
Are Snapchat and Unfold: Reels & Story Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and Unfold: Reels & Story Maker offer? v
Snapchat: IAP range 6 tiers detected. Unfold: Reels & Story Maker: IAP range 10 tiers detected. Snapchat runs a "Subscription (~$4.99/mo) · calibrated by US grossing rank #5" monetization model; Unfold: Reels & Story Maker runs "Subscription (~$12.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or Unfold: Reels & Story Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.5 (gap of 0.4 stars). Rating volume: Snapchat 5.8M ratings, Unfold: Reels & Story Maker 158K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs Unfold: Reels & Story Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $65.44M for Snapchat and $2.39M for Unfold: Reels & Story Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or Unfold: Reels & Story Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.