Snapchat vs YouTube
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
VS
YouTube
Google
App Store
$381.33M/mo
~$4.58B/yr · 5.0B installs
Revenue winner
YouTube wins
+483% vs other
Installs winner
YouTube wins
+67% vs other
MAU winner
YouTube wins
+218% vs other
Rating winner
YouTube wins
+4% vs other
Why YouTube is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- YouTube earns roughly 6× more per month than Snapchat - $381.33M vs $65.44M.
- Premium pricing. YouTube charges $20.99/mo vs Snapchat's $4.99/mo - higher ARPU per converted user.
- Bigger install base. YouTube has ~5.0B lifetime installs vs Snapchat's ~3.0B - 1.7× the funnel top.
- Charts placement. YouTube ranks #2 on the US grossing chart vs Snapchat at #5 - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full YouTube report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Snapchat
vs
YouTube
Monthly revenue (est.)?
$65.44M
▶
$381.33M
Annual revenue (est.)
$785.30M
▶
$4.58B
Lifetime installs (est.)
3.0B
▶
5.0B
Monthly active users (est.)?
850.0M
▶
2.7B
App Store rating
4.50★
▶
4.67★
Total ratings
5.8M
▶
47.1M
US grossing rank
#5
▶
#2
Cheapest monthly sub
$4.99
▶
$20.99
IAP tiers detected
6 tiers
◀
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
- Category
- Photo & Video
- Price
- Free
- Released
- Sep 11, 2012
- Last updated
- May 3, 2026
- File size
- 341.1 MB
- Content rating
- 12+
- Version
- 21.18.4
- Languages
- AF, SQ, AM, Arabic, HY, AZ +66 more
Snapchat trajectory
YouTube trajectory
FAQ
Which makes more money, Snapchat or YouTube? v
YouTube earns about $381.33M per month, while Snapchat earns about $65.44M. That is a 5.8× revenue gap (~$315.89M more per month for YouTube). Annual revenue: Snapchat ≈ $785.30M/year, YouTube ≈ $4.58B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or YouTube? v
YouTube leads with about 5.0B estimated downloads vs 3.0B for Snapchat - a 1.7× gap. Snapchat's App Store downloads are estimated from 5.8M ratings × the standard 1:75 ratio. YouTube's App Store downloads are estimated from 47.1M ratings.
Are Snapchat and YouTube in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and YouTube offer? v
Snapchat: IAP range 6 tiers detected. YouTube: IAP range 4 tiers detected. Snapchat runs a "Subscription (~$4.99/mo) · calibrated by US grossing rank #5" monetization model; YouTube runs "Subscription (~$20.99/mo) · calibrated by US grossing rank #2". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or YouTube? v
YouTube edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Snapchat 5.8M ratings, YouTube 47.1M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs YouTube revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $65.44M for Snapchat and $381.33M for YouTube are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or YouTube to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.