Snapchat vs Video Up! Video Editor & Maker
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
VS
Video Up! Video Editor & Maker
Video editor & maker app
App Store
$228.9K/mo
~$2.75M/yr · 10.1M installs
Revenue winner
Snapchat wins
+28490% vs other
Installs winner
Snapchat wins
+29722% vs other
MAU winner
Snapchat wins
+35855% vs other
Rating winner
Video Up! Video Editor & Maker wins
+2% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 286× more per month than Video Up! Video Editor & Maker - $65.44M vs $228.9K.
- Premium pricing. Snapchat charges $4.99/mo vs Video Up! Video Editor & Maker's $3.00/mo - higher ARPU per converted user.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs Video Up! Video Editor & Maker's ~10.1M - 298.2× the funnel top.
- Charts placement. Snapchat ranks #5 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Snapchat
vs
Video Up! Video Editor & Maker
Monthly revenue (est.)?
$65.44M
◀
$228.9K
Annual revenue (est.)
$785.30M
◀
$2.75M
Lifetime installs (est.)
3.0B
◀
10.1M
Monthly active users (est.)?
850.0M
◀
2.4M
App Store rating
4.50★
▶
4.58★
Total ratings
5.8M
◀
91K
US grossing rank
#5
◀
-
Cheapest monthly sub
$4.99
◀
$3.00
IAP tiers detected
6 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 29, 2022
- Last updated
- May 7, 2026
- File size
- 279.4 MB
- Content rating
- 4+
- Version
- 2.7.1
- Languages
- Arabic, Czech, Danish, Dutch, English, French +23 more
Snapchat trajectory
Video Up! Video Editor & Maker trajectory
FAQ
Which makes more money, Snapchat or Video Up! Video Editor & Maker? v
Snapchat earns about $65.44M per month, while Video Up! Video Editor & Maker earns about $228.9K. That is a 285.9× revenue gap (~$65.21M more per month for Snapchat). Annual revenue: Snapchat ≈ $785.30M/year, Video Up! Video Editor & Maker ≈ $2.75M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or Video Up! Video Editor & Maker? v
Snapchat leads with about 3.0B estimated downloads vs 10.1M for Video Up! Video Editor & Maker - a 298.2× gap. Snapchat's App Store downloads are estimated from 5.8M ratings × the standard 1:75 ratio. Video Up! Video Editor & Maker's App Store downloads are estimated from 91K ratings.
Are Snapchat and Video Up! Video Editor & Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and Video Up! Video Editor & Maker offer? v
Snapchat: IAP range 6 tiers detected. Video Up! Video Editor & Maker: IAP range 10 tiers detected. Snapchat runs a "Subscription (~$4.99/mo) · calibrated by US grossing rank #5" monetization model; Video Up! Video Editor & Maker runs "Subscription (~$3.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or Video Up! Video Editor & Maker? v
Video Up! Video Editor & Maker edges ahead with ★ 4.6 vs ★ 4.5 (gap of 0.1 stars). Rating volume: Snapchat 5.8M ratings, Video Up! Video Editor & Maker 91K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs Video Up! Video Editor & Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $65.44M for Snapchat and $228.9K for Video Up! Video Editor & Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or Video Up! Video Editor & Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.