Snapchat vs YouCam Makeup: Face Editor
Snapchat
Snap, Inc.
App Store
$65.44M/mo
~$785.30M/yr · 3.0B installs
VS
YouCam Makeup: Face Editor
PERFECT MOBILE CORP.
App Store
$1.06M/mo
~$12.69M/yr · 23.0M installs
Revenue winner
Snapchat wins
+6090% vs other
Installs winner
Snapchat wins
+12953% vs other
MAU winner
Snapchat wins
+15440% vs other
Rating winner
YouCam Makeup: Face Editor wins
+5% vs other
Why Snapchat is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Snapchat earns roughly 62× more per month than YouCam Makeup: Face Editor - $65.44M vs $1.06M.
- Aggressive pricing. Snapchat undercuts at $4.99/mo vs $5.99/mo - converts a higher % of free users.
- Bigger install base. Snapchat has ~3.0B lifetime installs vs YouCam Makeup: Face Editor's ~23.0M - 130.5× the funnel top.
- Charts placement. Snapchat ranks #5 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full Snapchat report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Snapchat
vs
YouCam Makeup: Face Editor
Monthly revenue (est.)?
$65.44M
◀
$1.06M
Annual revenue (est.)
$785.30M
◀
$12.69M
Lifetime installs (est.)
3.0B
◀
23.0M
Monthly active users (est.)?
850.0M
◀
5.5M
App Store rating
4.50★
▶
4.75★
Total ratings
5.8M
◀
153K
US grossing rank
#5
◀
-
Cheapest monthly sub
$4.99
▶
$5.99
IAP tiers detected
6 tiers
▶
9 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- May 7, 2026
- File size
- 349.5 MB
- Content rating
- 12+
- Version
- 13.91.1.0
- Languages
- Arabic, BN, Danish, Dutch, English, Finnish +29 more
- Category
- Photo & Video
- Price
- Free
- Released
- Aug 13, 2014
- Last updated
- May 7, 2026
- File size
- 231.8 MB
- Content rating
- 9+
- Version
- 6.43.0
- Languages
- Arabic, Czech, Danish, Dutch, English, Finnish +20 more
Snapchat trajectory
YouCam Makeup: Face Editor trajectory
FAQ
Which makes more money, Snapchat or YouCam Makeup: Face Editor? v
Snapchat earns about $65.44M per month, while YouCam Makeup: Face Editor earns about $1.06M. That is a 61.9× revenue gap (~$64.38M more per month for Snapchat). Annual revenue: Snapchat ≈ $785.30M/year, YouCam Makeup: Face Editor ≈ $12.69M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Snapchat or YouCam Makeup: Face Editor? v
Snapchat leads with about 3.0B estimated downloads vs 23.0M for YouCam Makeup: Face Editor - a 130.5× gap. Snapchat's App Store downloads are estimated from 5.8M ratings × the standard 1:75 ratio. YouCam Makeup: Face Editor's App Store downloads are estimated from 153K ratings.
Are Snapchat and YouCam Makeup: Face Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Snapchat and YouCam Makeup: Face Editor offer? v
Snapchat: IAP range 6 tiers detected. YouCam Makeup: Face Editor: IAP range 9 tiers detected. Snapchat runs a "Subscription (~$4.99/mo) · calibrated by US grossing rank #5" monetization model; YouCam Makeup: Face Editor runs "Subscription (~$5.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Snapchat or YouCam Makeup: Face Editor? v
YouCam Makeup: Face Editor edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Snapchat 5.8M ratings, YouCam Makeup: Face Editor 153K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Snapchat vs YouCam Makeup: Face Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $65.44M for Snapchat and $1.06M for YouCam Makeup: Face Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Snapchat or YouCam Makeup: Face Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.