Threads vs Instagram
Threads
Instagram, Inc.
App Store
$16.57M/mo
~$198.83M/yr · 327.8M installs
VS
Instagram
Google Play
$37.46M/mo
~$449.47M/yr · 7.5B installs
Revenue winner
Instagram wins
+126% vs other
Installs winner
Instagram wins
+2174% vs other
MAU winner
Instagram wins
+701% vs other
Rating winner
Threads wins
+15% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 2× more per month than Threads - $37.46M vs $16.57M.
- Aggressive pricing. Instagram undercuts at $1.38/mo vs $21.99/mo - converts a higher % of free users.
- Bigger install base. Instagram has ~7.5B lifetime installs vs Threads's ~327.8M - 22.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Threads
vs
Instagram
Monthly revenue (est.)?
$16.57M
▶
$37.46M
Annual revenue (est.)
$198.83M
▶
$449.47M
Lifetime installs (est.)
327.8M
▶
7.5B
Monthly active users (est.)?
23.3M
▶
186.3M
App Store rating
4.64★
◀
4.02★
Total ratings
1.9M
▶
167.6M
US grossing rank
-
=
-
Cheapest monthly sub
$21.99
◀
$1.38
IAP tiers detected
3 tiers
◀
0 tiers
- Category
- Social Networking
- Price
- Free
- Released
- Jul 5, 2023
- Last updated
- May 5, 2026
- File size
- 187.8 MB
- Content rating
- 12+
- Version
- 428.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Social
- Price
- Free
- Released
- Apr 3, 2012
- Last updated
- May 4, 2026
- File size
- -
- Content rating
- Teen
- Version
- VARY
- Languages
- -
Threads trajectory
Instagram trajectory
FAQ
Which makes more money, Threads or Instagram? v
Instagram earns about $37.46M per month, while Threads earns about $16.57M. That is a 2.3× revenue gap (~$20.89M more per month for Instagram). Annual revenue: Threads ≈ $198.83M/year, Instagram ≈ $449.47M/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Threads or Instagram? v
Instagram leads with about 7.5B estimated downloads vs 327.8M for Threads - a 22.7× gap. Threads's App Store downloads are estimated from 1.9M ratings × the standard 1:75 ratio. Instagram reports 5,000,000,000+ installs on Google Play.
Are Threads and Instagram in the same App Store category on each store and competing for the same money? v
No - Threads is in Social Networking and Instagram is in Social. They share screen-time attention but earn money in different niches: Threads from social networking monetization patterns, Instagram from social.
What in-app purchases and subscription pricing do Threads and Instagram offer? v
Threads: IAP range 3 tiers detected. Instagram: IAP range $0.19 - $10,000.00 per item. Threads runs a "Subscription (~$21.99/mo)" monetization model; Instagram runs "Subscription (~$1.38/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Threads or Instagram? v
Threads edges ahead with ★ 4.6 vs ★ 4.0 (gap of 0.6 stars). Rating volume: Threads 1.9M ratings, Instagram 4.6M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Threads vs Instagram revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $16.57M for Threads and $37.46M for Instagram are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Social Networking / Social) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Threads or Instagram to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.