Unfold: Reels & Story Maker vs Video Up! Video Editor & Maker
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$3.18M/mo
~$38.18M/yr · 23.7M installs
VS
Video Up! Video Editor & Maker
Video editor & maker app
App Store
$304.4K/mo
~$3.65M/yr · 10.0M installs
Revenue winner
Unfold: Reels & Story Maker wins
+945% vs other
Installs winner
Unfold: Reels & Story Maker wins
+137% vs other
MAU winner
Unfold: Reels & Story Maker wins
+141% vs other
Rating winner
Unfold: Reels & Story Maker wins
+6% vs other
Why Unfold: Reels & Story Maker is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Unfold: Reels & Story Maker earns roughly 10× more per month than Video Up! Video Editor & Maker - $3.18M vs $304.4K.
- Aggressive pricing. Unfold: Reels & Story Maker undercuts at $2.99/mo vs $3.00/mo - converts a higher % of free users.
- Bigger install base. Unfold: Reels & Story Maker has ~23.7M lifetime installs vs Video Up! Video Editor & Maker's ~10.0M - 2.4× the funnel top.
→ Find more apps with this revenue gap · Full Unfold: Reels & Story Maker report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Unfold: Reels & Story Maker
vs
Video Up! Video Editor & Maker
Monthly revenue (est.)?
$3.18M
◀
$304.4K
Annual revenue (est.)
$38.18M
◀
$3.65M
Lifetime installs (est.)
23.7M
◀
10.0M
Monthly active users (est.)?
7.6M
◀
3.1M
App Store rating
4.86★
◀
4.58★
Total ratings
158K
◀
91K
US grossing rank
-
=
-
Cheapest monthly sub
$2.99
▶
$3.00
IAP tiers detected
10 tiers
=
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Apr 28, 2026
- File size
- 268.1 MB
- Content rating
- 17+
- Version
- 8.158.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 29, 2022
- Last updated
- May 7, 2026
- File size
- 279.4 MB
- Content rating
- 4+
- Version
- 2.7.1
- Languages
- Arabic, Czech, Danish, Dutch, English, French +23 more
Unfold: Reels & Story Maker trajectory
Video Up! Video Editor & Maker trajectory
FAQ
Which makes more money, Unfold: Reels & Story Maker or Video Up! Video Editor & Maker? v
Unfold: Reels & Story Maker earns about $3.18M per month, while Video Up! Video Editor & Maker earns about $304.4K. That is a 10.5× revenue gap (~$2.88M more per month for Unfold: Reels & Story Maker). Annual revenue: Unfold: Reels & Story Maker ≈ $38.18M/year, Video Up! Video Editor & Maker ≈ $3.65M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Unfold: Reels & Story Maker or Video Up! Video Editor & Maker? v
Unfold: Reels & Story Maker leads with about 23.7M estimated downloads vs 10.0M for Video Up! Video Editor & Maker - a 2.4× gap. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings × the standard 1:75 ratio. Video Up! Video Editor & Maker's App Store downloads are estimated from 91K ratings.
Are Unfold: Reels & Story Maker and Video Up! Video Editor & Maker in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Unfold: Reels & Story Maker and Video Up! Video Editor & Maker offer? v
Unfold: Reels & Story Maker: IAP range 10 tiers detected. Video Up! Video Editor & Maker: IAP range 10 tiers detected. Unfold: Reels & Story Maker runs a "Subscription (~$12.99/mo)" monetization model; Video Up! Video Editor & Maker runs "Subscription (~$3.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Unfold: Reels & Story Maker or Video Up! Video Editor & Maker? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.6 (gap of 0.3 stars). Rating volume: Unfold: Reels & Story Maker 158K ratings, Video Up! Video Editor & Maker 91K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Unfold: Reels & Story Maker vs Video Up! Video Editor & Maker revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.18M for Unfold: Reels & Story Maker and $304.4K for Video Up! Video Editor & Maker are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Unfold: Reels & Story Maker or Video Up! Video Editor & Maker to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.