Unfold: Reels & Story Maker vs YouTube
Unfold: Reels & Story Maker
Squarespace, Inc.
App Store
$3.18M/mo
~$38.18M/yr · 23.7M installs
VS
YouTube
Google
App Store
$381.33M/mo
~$4.58B/yr · 5.0B installs
Revenue winner
YouTube wins
+11886% vs other
Installs winner
YouTube wins
+20964% vs other
MAU winner
YouTube wins
+35558% vs other
Rating winner
Unfold: Reels & Story Maker wins
+4% vs other
Why YouTube is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- YouTube earns roughly 120× more per month than Unfold: Reels & Story Maker - $381.33M vs $3.18M.
- Premium pricing. YouTube charges $20.99/mo vs Unfold: Reels & Story Maker's $2.99/mo - higher ARPU per converted user.
- Bigger install base. YouTube has ~5.0B lifetime installs vs Unfold: Reels & Story Maker's ~23.7M - 210.6× the funnel top.
- Charts placement. YouTube ranks #2 on the US grossing chart (the other app is unranked) - chart placement is a self-reinforcing flywheel.
→ Find more apps with this revenue gap · Full YouTube report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Unfold: Reels & Story Maker
vs
YouTube
Monthly revenue (est.)?
$3.18M
▶
$381.33M
Annual revenue (est.)
$38.18M
▶
$4.58B
Lifetime installs (est.)
23.7M
▶
5.0B
Monthly active users (est.)?
7.6M
▶
2.7B
App Store rating
4.86★
◀
4.67★
Total ratings
158K
▶
47.1M
US grossing rank
-
▶
#2
Cheapest monthly sub
$2.99
▶
$20.99
IAP tiers detected
10 tiers
◀
4 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Jun 12, 2017
- Last updated
- Apr 28, 2026
- File size
- 268.1 MB
- Content rating
- 17+
- Version
- 8.158.0
- Languages
- English, French, German, Indonesian, Italian, Japanese +5 more
- Category
- Photo & Video
- Price
- Free
- Released
- Sep 11, 2012
- Last updated
- May 3, 2026
- File size
- 341.1 MB
- Content rating
- 12+
- Version
- 21.18.4
- Languages
- AF, SQ, AM, Arabic, HY, AZ +66 more
Unfold: Reels & Story Maker trajectory
YouTube trajectory
FAQ
Which makes more money, Unfold: Reels & Story Maker or YouTube? v
YouTube earns about $381.33M per month, while Unfold: Reels & Story Maker earns about $3.18M. That is a 119.9× revenue gap (~$378.15M more per month for YouTube). Annual revenue: Unfold: Reels & Story Maker ≈ $38.18M/year, YouTube ≈ $4.58B/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Unfold: Reels & Story Maker or YouTube? v
YouTube leads with about 5.0B estimated downloads vs 23.7M for Unfold: Reels & Story Maker - a 210.6× gap. Unfold: Reels & Story Maker's App Store downloads are estimated from 158K ratings × the standard 1:75 ratio. YouTube's App Store downloads are estimated from 47.1M ratings.
Are Unfold: Reels & Story Maker and YouTube in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Unfold: Reels & Story Maker and YouTube offer? v
Unfold: Reels & Story Maker: IAP range 10 tiers detected. YouTube: IAP range 4 tiers detected. Unfold: Reels & Story Maker runs a "Subscription (~$12.99/mo)" monetization model; YouTube runs "Subscription (~$20.99/mo) · calibrated by US grossing rank #2". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Unfold: Reels & Story Maker or YouTube? v
Unfold: Reels & Story Maker edges ahead with ★ 4.9 vs ★ 4.7 (gap of 0.2 stars). Rating volume: Unfold: Reels & Story Maker 158K ratings, YouTube 47.1M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Unfold: Reels & Story Maker vs YouTube revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $3.18M for Unfold: Reels & Story Maker and $381.33M for YouTube are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Unfold: Reels & Story Maker or YouTube to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.