YNAB vs Direct Express® Mobile
YNAB
You Need A Budget LLC
App Store
$1.39M/mo
~$16.67M/yr · 6.7M installs
VS
Direct Express® Mobile
Fifth Third Bank
Google Play
$0/mo
~$0/yr · 2.3M installs
Revenue winner
YNAB wins
+138911500% vs other
Installs winner
YNAB wins
+194% vs other
MAU winner
YNAB wins
+493% vs other
Rating winner
YNAB wins
+3% vs other
Why YNAB is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- YNAB earns roughly 1389115× more per month than Direct Express® Mobile - $1.39M vs $0.
- Subscription model. YNAB runs a $14.99/mo subscription that compounds; Direct Express® Mobile relies on one-shot IAP or ads.
- Bigger install base. YNAB has ~6.7M lifetime installs vs Direct Express® Mobile's ~2.3M - 2.9× the funnel top.
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
YNAB
vs
Direct Express® Mobile
Monthly revenue (est.)?
$1.39M
◀
$0
Annual revenue (est.)
$16.67M
◀
$0
Lifetime installs (est.)
6.7M
◀
2.3M
Monthly active users (est.)?
2.9M
◀
483K
App Store rating
4.79★
◀
4.64★
Total ratings
61K
▶
187K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
1 tiers
◀
0 tiers
- Category
- Finance
- Price
- Free
- Released
- Oct 20, 2015
- Last updated
- Jun 24, 2026
- File size
- 151.3 MB
- Content rating
- 4+
- Version
- 26.23
- Languages
- English
- Category
- Finance
- Price
- Free
- Released
- Dec 4, 2021
- Last updated
- May 18, 2026
- File size
- -
- Content rating
- Everyone
- Version
- 9.3
- Languages
- -
YNAB trajectory
Direct Express® Mobile trajectory
FAQ
Which makes more money, YNAB or Direct Express® Mobile? v
YNAB earns about $1.39M per month, while Direct Express® Mobile earns about $0. That is a ∞× revenue gap (~$1.39M more per month for YNAB). Annual revenue: YNAB ≈ $16.67M/year, Direct Express® Mobile ≈ $0/year. Estimates are derived from public App Store / Google Play signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, YNAB or Direct Express® Mobile? v
YNAB leads with about 6.7M estimated downloads vs 2.3M for Direct Express® Mobile - a 2.9× gap. YNAB's App Store downloads are estimated from 61K ratings × the standard 1:75 ratio. Direct Express® Mobile reports 1,000,000+ installs on Google Play.
Are YNAB and Direct Express® Mobile in the same App Store category on each store and competing for the same money? v
Yes - both apps sit in the Finance category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do YNAB and Direct Express® Mobile offer? v
YNAB: IAP range 1 tiers detected. Direct Express® Mobile: no IAP detected on the public listing. YNAB runs a "Subscription (~$14.99/mo)" monetization model; Direct Express® Mobile runs "No App Store revenue (monetizes off-store)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, YNAB or Direct Express® Mobile? v
YNAB edges ahead with ★ 4.8 vs ★ 4.6 (gap of 0.2 stars). Rating volume: YNAB 61K ratings, Direct Express® Mobile 21K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these YNAB vs Direct Express® Mobile revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $1.39M for YNAB and $0 for Direct Express® Mobile are derived from App Store grossing rank / Google Play install ranges, scraped IAP tiers, ratings volume and category benchmarks (Finance) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare YNAB or Direct Express® Mobile to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store or Google Play links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.