💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,412 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

WEB.DE Mail & Cloud

WEB.DE · ▶︎

$8.62/mo

4.3★

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DeepSeek - AI Assistant

杭州深度求索人工智能基础技术研究有限公司 · 🍎

$20.00/mo

4.0★

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LingoDeer - Learn Languages

LingoDeer - Learn Languages Apps · ▶︎

$17.23/mo

4.4★

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TomTom GO Expert: Truck GPS

TomTom International · ▶︎

$16.08/mo

3.6★

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Omar - Video Chat&Call App

Omar Team · ▶︎

$9.95/mo

4.3★

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Language Learning - Ling

SIMYA LABS · 🍎

$14.00/mo

4.6★

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Chat AI: Ask Agent Anything

Deep Flow Apps · ▶︎

$14.95/mo

4.4★

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Depop - Buy & Sell Clothes

Depop · ▶︎

$19.17/mo

4.7★

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waipu.tv - Live TV-Streaming

EXARING · ▶︎

$17.29/mo

4.3★

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Speedy Quark VPN - VPN Master

VPN - Fast Master Proxy · ▶︎

$9.95/mo

4.6★

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Toki : Talk &link the world

Piko Team · ▶︎

$7.00/mo

2.4★

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ABEMA（アベマ）テレビやアニメ等の動画配信アプリ

AbemaTV · ▶︎

$14.00/mo

3.2★

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Cuffed: Dating & Relationships

Eden Tech · 🍎

$30.00/mo

4.7★

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マッチングアプリ タップル - 出会い

Tapple · ▶︎

$16.81/mo

-★

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Dancefitme: Fun Workouts

TechPioneers · 🍎

$12.00/mo

4.6★

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Paramount+

CBS Interactive · ▶︎

$11.83/mo

4.1★

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Sua Novela - Drama Grátis

AOLIGEL TECH · ▶︎

$17.30/mo

-★

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All PDF Reader, PDF Viewer

Exo · ▶︎

$22.35/mo

3.8★

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Reelife-Drama Short TV

MINIFRAME · ▶︎

$17.23/mo

-★

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ワクワク-出会いが見つかるマッチングアプリで恋活・婚活

株式会社 リアル · ▶︎

$28.44/mo

-★

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Zattoo - TV Streaming App

Zattoo · ▶︎

$12.97/mo

3.4★

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Authenticator ·

SMM service, s.r.o · 🍎

$10.00/mo

4.6★

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FlexTV: Short Drama, Reels, TV

YUDER · ▶︎

$10.62/mo

4.5★

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Jumpspeak | Language Learning

Rype · 🍎

$14.00/mo

4.6★

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Pococha - ライブ配信を楽しもう！生放送 アプリ！

DeNA · ▶︎

$5.11/mo

4.0★

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Crave

Bell Media · ▶︎

$13.41/mo

2.8★

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2nd Line - Second phone number

Patel Sardarben · 🍎

$26.03/mo

4.6★

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My Drama - Short Dramas Stream

Holy Water · ▶︎

$14.92/mo

4.3★

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NAVITIME - Map & Transfer Navi

NAVITIME JAPAN · ▶︎

$13.16/mo

3.9★

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discovery+ | Stream TV Shows

Discovery Communications · ▶︎

$9.44/mo

4.7★

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Simply Guitar - Learn Guitar

Simply · ▶︎

$42.40/mo

4.6★

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SOOP

SOOP · ▶︎

$12.78/mo

2.7★

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MacrosFirst - Macro Tracker

MacrosFirst · 🍎

$12.00/mo

4.9★

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Premiere: Jogos ao vivo

Globo Comunicação e Participações · ▶︎

$41.52/mo

3.9★

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TVING

Tving · ▶︎

$11.61/mo

3.1★

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ThaiFriendly Dating

Oxixo · 🍎

$19.99/mo

4.6★

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Google NotebookLM

Google · ▶︎

$11.12/mo

4.8★

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Plantify: AI Plant Identifier

Deep Flow Apps · ▶︎

$50.51/mo

4.4★

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WATCHA

Watcha · ▶︎

$10.67/mo

3.6★

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WePlay - Game and Party

WEJOY · ▶︎

$5.11/mo

4.6★

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Arlo Secure: Home Security

Arlo · ▶︎

$54.74/mo

3.2★

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STARZ

Starz Entertainment · ▶︎

$5.86/mo

4.4★

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EWA: Learn Languages

Lithium Lab · ▶︎

$12.19/mo

4.7★

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idealista

idealista · ▶︎

$39.90/mo

4.8★

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Animal Hunter: Wild Shooting

Fun Fun Studio · ▶︎

$4.77/mo

4.8★

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Paramount+

CBS Interactive · ▶︎

$11.83/mo

2.6★

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aha - 100% Local Entertainment

Arha Media & Broadcasting Private · ▶︎

$3.87/mo

4.3★

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MUBI: Curated Cinema

MUBI · ▶︎

$12.89/mo

4.4★

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Moto Wheelie 3D

Anderson Horita · ▶︎

$4.47/mo

4.7★

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Calo: AI Food Calorie Counter

Next Vision · 🍎

$12.00/mo

4.7★

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