💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,430 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Jira Cloud by Atlassian

Atlassian · ▶︎

-

-★

Study →

United Airlines

United Airlines · 🍎

-

-★

Study →

Webex Meetings

Cisco Systems · ▶︎

-

-★

Study →

Wish: Shop and Save

Wish US · ▶︎

-

-★

Study →

BBC: World News & Stories

BBC Studios Distribution · 🍎

-

-★

Study →

Calendly Mobile

Calendly · ▶︎

-

-★

Study →

Apple Podcasts

Apple · 🍎

-

-★

Study →

Mercari: Buy and Sell App

Mercari · ▶︎

-

-★

Study →

Target: Shop. Style. Save.

Target · ▶︎

-

-★

Study →

Etsy: Shop Home, Style & More

Etsy · ▶︎

-

-★

Study →

Poshmark: Shop & Sell Fashion

Poshmark · ▶︎

-

-★

Study →

Best Buy: Shop tech deals

Best Buy · ▶︎

-

-★

Study →

Snapseed: Photo Editor

Google · 🍎

-

-★

Study →

Lowe's

Lowe's Companies · ▶︎

-

-★

Study →

Find My iPhone

Apple · 🍎

-

-★

Study →

Macy's: shopping & top deals

Macy's · ▶︎

-

-★

Study →

Kohl's - Shopping & More

Kohls · ▶︎

-

-★

Study →

Nordstrom

Nordstrom · ▶︎

-

-★

Study →

Jetpack Joyride

Halfbrick Studios · 🍎

-

-★

Study →

Grubhub: Food Delivery

Grubhub · ▶︎

-

-★

Study →

T.J.Maxx

The TJX Companies · ▶︎

-

-★

Study →

DoorDash: Food, Grocery, More

DoorDash · ▶︎

-

-★

Study →

Instacart: Get Food Delivery

Instacart · ▶︎

-

-★

Study →

Swiggy: Food Instamart Dineout

Swiggy · ▶︎

-

-★

Study →

Tomb of the Mask: Pixel Maze

Playgendary · 🍎

-

-★

Study →

McDonald's

McDonalds USA · ▶︎

-

-★

Study →

Chipotle

Chipotle Mexican Grill · ▶︎

-

-★

Study →

Starbucks

Starbucks Coffee · ▶︎

-

-★

Study →

Chick-fil-A®

Chick-fil-A · ▶︎

-

-★

Study →

Taco Bell Fast Food & Delivery

Taco Bell Mobile · ▶︎

-

-★

Study →

Airbnb

Airbnb · ▶︎

-

-★

Study →

Tripadvisor: Plan & Book Trips

Tripadvisor · ▶︎

-

-★

Study →

KAYAK: Flights, Hotels & Cars

KAYAK.com · ▶︎

-

-★

Study →

Expedia: Hotels, Flights, Cars

Expedia · ▶︎

-

-★

Study →

American Airlines

American Airlines · ▶︎

-

-★

Study →

United Airlines

United Airlines · ▶︎

-

-★

Study →

Fly Delta

Delta Air Lines · ▶︎

-

-★

Study →

IHG One Rewards: Book Hotels

IHG Mobile · ▶︎

-

-★

Study →

Southwest Airlines: Travel App

Southwest Airlines · ▶︎

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-★

Study →

JetBlue - Book & manage trips

JetBlue Airways · ▶︎

-

-★

Study →

Marriott Bonvoy: Book Hotels

Marriott International · ▶︎

-

-★

Study →

Hilton Honors: Book Hotels

Hilton · ▶︎

-

-★

Study →

MapQuest: Get Directions

MapQuest · ▶︎

-

-★

Study →

Nike Run Club - Running Coach

Nike · ▶︎

-

-★

Study →

adidas: Shop Shoes & Clothing

adidas · ▶︎

-

-★

Study →

HERE WeGo: Maps & Navigation

HERE Europe B.V · ▶︎

-

-★

Study →

Nike SNKRS: Shoes & Streetwear

Nike · ▶︎

-

-★

Study →

CNN: Live & Breaking News

CNN · ▶︎

-

-★

Study →

Bloomberg: Finance Market News

Bloomberg LP CM · ▶︎

-

-★

Study →

Washington Post Select

The Washington Post · ▶︎

-

-★

Study →