💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,505 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

TuneIn Radio: Music & Sports

TuneIn · ▶︎

-

-★

Study →

Microsoft OneNote

Microsoft · 🍎

-

-★

Study →

Binance.US: Buy BTC & Crypto

Binance.US · ▶︎

-

-★

Study →

Base: formerly Coinbase Wallet

Coinbase Wallet · ▶︎

-

-★

Study →

Coinbase: Buy Crypto & Stocks

Coinbase · ▶︎

-

-★

Study →

Coinbase: Buy Crypto & Stocks

Coinbase · 🍎

-

-★

Study →

MetaMask: Trade Crypto

MetaMask Web3 Wallet · ▶︎

-

-★

Study →

MetaMask: Trade Crypto

MetaMask · 🍎

-

-★

Study →

Bybit: Buy Bitcoin & Crypto

Bybit · ▶︎

-

-★

Study →

Blockchain Wallet: Buy BTC

Blockchain.com · ▶︎

-

-★

Study →

Crypto.com: Buy BTC, ETH & CRO

Crypto.com · 🍎

-

-★

Study →

Robinhood: Trading & Investing

Robinhood · ▶︎

-

-★

Study →

Venmo

Venmo · ▶︎

-

-★

Study →

Fidelity Investments

Fidelity Investments · 🍎

-

-★

Study →

Starling - Mobile Banking

Starling Bank · ▶︎

-

-★

Study →

Amex

American Express · ▶︎

-

-★

Study →

Chase Mobile

JPMorgan Chase · ▶︎

-

-★

Study →

Wells Fargo Mobile®

Wells Fargo Mobile · ▶︎

-

-★

Study →

Acorns: Save & Invest Money

Acorns Grow · 🍎

-

-★

Study →

USAA Mobile

USAA · ▶︎

-

-★

Study →

Citi Mobile®

Citibank N.A · ▶︎

-

-★

Study →

Affirm: Buy now, pay over time

Affirm · ▶︎

-

-★

Study →

Bluesky Social

Bluesky PBLLC · 🍎

-

-★

Study →

Acorns: Save & Invest Money

Acorns · ▶︎

-

-★

Study →

SoFi: Bank, Investing & Crypto

Social Finance · ▶︎

-

-★

Study →

Slack

Slack · 🍎

-

-★

Study →

TickTick:To-Do List, Calendar

Appest · 🍎

-

-★

Study →

Kik - Messaging & Chat App

MediaLab AI - Kik · ▶︎

-

-★

Study →

bilibili - All Your Fav Videos

哔哩哔哩弹幕网 · ▶︎

-

-★

Study →

Figma

Figma · 🍎

-

-★

Study →

OkCupid Dating: Date Singles

Match Group Americas · ▶︎

-

-★

Study →

Grubhub: Food Delivery

GrubHub.com · 🍎

-

-★

Study →

Target: Shop. Style. Save.

Target · 🍎

-

-★

Study →

Instacart: Groceries & Food

Maplebear · 🍎

-

-★

Study →

eharmony dating & real love

eharmony · ▶︎

-

-★

Study →

Slack

SLACK · ▶︎

-

-★

Study →

Coffee Meets Bagel Dating App

COFFEE MEETS BAGEL · ▶︎

-

-★

Study →

Domino's Pizza USA

Domino's Pizza · 🍎

-

-★

Study →

KAYAK: Flights, Hotels & Cars

KAYAK · 🍎

-

-★

Study →

Tripadvisor: Plan & Book Trips

Tripadvisor · 🍎

-

-★

Study →

Jira Cloud by Atlassian

Atlassian · ▶︎

-

-★

Study →

United Airlines

United Airlines · 🍎

-

-★

Study →

Webex Meetings

Cisco Systems · ▶︎

-

-★

Study →

Wish: Shop and Save

Wish US · ▶︎

-

-★

Study →

BBC: World News & Stories

BBC Studios Distribution · 🍎

-

-★

Study →

Calendly Mobile

Calendly · ▶︎

-

-★

Study →

Apple Podcasts

Apple · 🍎

-

-★

Study →

Mercari: Buy and Sell App

Mercari · ▶︎

-

-★

Study →

Target: Shop. Style. Save.

Target · ▶︎

-

-★

Study →

Etsy: Shop Home, Style & More

Etsy · ▶︎

-

-★

Study →