💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,443 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Fly Delta

Delta Air Lines · ▶︎

-

-★

Study →

IHG One Rewards: Book Hotels

IHG Mobile · ▶︎

-

-★

Study →

Southwest Airlines: Travel App

Southwest Airlines · ▶︎

-

-★

Study →

JetBlue - Book & manage trips

JetBlue Airways · ▶︎

-

-★

Study →

Marriott Bonvoy: Book Hotels

Marriott International · ▶︎

-

-★

Study →

Hilton Honors: Book Hotels

Hilton · ▶︎

-

-★

Study →

MapQuest: Get Directions

MapQuest · ▶︎

-

-★

Study →

Nike Run Club - Running Coach

Nike · ▶︎

-

-★

Study →

adidas: Shop Shoes & Clothing

adidas · ▶︎

-

-★

Study →

HERE WeGo: Maps & Navigation

HERE Europe B.V · ▶︎

-

-★

Study →

Nike SNKRS: Shoes & Streetwear

Nike · ▶︎

-

-★

Study →

CNN: Live & Breaking News

CNN · ▶︎

-

-★

Study →

Bloomberg: Finance Market News

Bloomberg LP CM · ▶︎

-

-★

Study →

Washington Post Select

The Washington Post · ▶︎

-

-★

Study →

FOX News - Daily Breaking News

FOX News Network · ▶︎

-

-★

Study →

Flipboard:Your Social Magazine

Flipboard · ▶︎

-

-★

Study →

Google News - Daily Headlines

Google · ▶︎

-

-★

Study →

Medium

A Medium · ▶︎

-

-★

Study →

Pocket Casts - Podcast App

Automattic · ▶︎

-

-★

Study →

Podcast Player - Castbox

Castbox.FM - Radio & Podcast & AudioBooks · ▶︎

-

-★

Study →

DeepL Translate

DeepL SE · ▶︎

-

-★

Study →

Genshin Impact

COGNOSPHERE · ▶︎

-

-★

Study →

Honkai Impact 3rd

COGNOSPHERE · ▶︎

-

-★

Study →

PUBG MOBILE

Level Infinite · ▶︎

-

-★

Study →

Farm Heroes Saga

King · ▶︎

-

-★

Study →

Ticketmaster－Buy, Sell Tickets

Ticketmaster · ▶︎

-

-★

Study →

Shazam: Find Music & Concerts

Apple · ▶︎

-

-★

Study →

StubHub - Live Event Tickets

StubHub · ▶︎

-

-★

Study →

AccuWeather: Weather Radar

AccuWeather · ▶︎

-

-★

Study →

SeatGeek - Tickets to Events

SeatGeek · ▶︎

-

-★

Study →

Google Pay: Save and Pay

Google · ▶︎

-

-★

Study →

Gaana: Music App, MP3 Songs

Entertainment Network (India) · ▶︎

-

-★

Study →

JioSaavn - Music & Podcasts

Saavn Media · ▶︎

-

-★

Study →

Wynk Music: Hellotunes

Airtel · ▶︎

-

-★

Study →

QQ

Tencent Technology (Shenzhen) · ▶︎

-

-★

Study →

Taobao

Taobao · ▶︎

-

-★

Study →

京东

京东 · ▶︎

-

-★

Study →

Shopee Indonesia

Shopee Indonesia · ▶︎

-

-★

Study →

Lazada 5.5 Sale

Lazada Mobile · ▶︎

-

-★

Study →

蝦皮購物 | 花得更少買得更好

Shopee TW · ▶︎

-

-★

Study →

b-hyve Pro

B-hyve · ▶︎

-

-★

Study →

Isle of Arrows - Tower Defense

Studio Gridpop · ▶︎

-

-★

Study →

Americanas

americanas · ▶︎

-

-★

Study →

Lamar - Idle Vlogger

CrazyLabs · ▶︎

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-★

Study →

Words of Wonders: Crossword

Fugo Games · ▶︎

-

-★

Study →

Scrabble® - Official Word Game

Scopely · ▶︎

-

-★

Study →

Fidget Trading 3D Fidget Toys

MagicLab · ▶︎

-

-★

Study →

Business Calendar Pro

Appgenix · ▶︎

-

-★

Study →

Hollywood Merge

VoyagerOne IE · ▶︎

-

-★

Study →

Block Loop Shooter

Brave HK · ▶︎

-

-★

Study →