💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,457 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

SeatGeek - Tickets to Events

SeatGeek · ▶︎

-

-★

Study →

Google Pay: Save and Pay

Google · ▶︎

-

-★

Study →

Gaana: Music App, MP3 Songs

Entertainment Network (India) · ▶︎

-

-★

Study →

JioSaavn - Music & Podcasts

Saavn Media · ▶︎

-

-★

Study →

Wynk Music: Hellotunes

Airtel · ▶︎

-

-★

Study →

QQ

Tencent Technology (Shenzhen) · ▶︎

-

-★

Study →

Taobao

Taobao · ▶︎

-

-★

Study →

京东

京东 · ▶︎

-

-★

Study →

Shopee Indonesia

Shopee Indonesia · ▶︎

-

-★

Study →

Lazada 5.5 Sale

Lazada Mobile · ▶︎

-

-★

Study →

蝦皮購物 | 花得更少買得更好

Shopee TW · ▶︎

-

-★

Study →

b-hyve Pro

B-hyve · ▶︎

-

-★

Study →

Isle of Arrows - Tower Defense

Studio Gridpop · ▶︎

-

-★

Study →

Americanas

americanas · ▶︎

-

-★

Study →

Words of Wonders: Crossword

Fugo Games · ▶︎

-

-★

Study →

Scrabble® - Official Word Game

Scopely · ▶︎

-

-★

Study →

Fidget Trading 3D Fidget Toys

MagicLab · ▶︎

-

-★

Study →

Business Calendar Pro

Appgenix · ▶︎

-

-★

Study →

Hollywood Merge

VoyagerOne IE · ▶︎

-

-★

Study →

Block Loop Shooter

Brave HK · ▶︎

-

-★

Study →

PlaySimple Cryptogram

PlaySimple Games · ▶︎

-

-★

Study →

Idle Ball Escape: Smash Rings

Freeplay · ▶︎

-

-★

Study →

Brain Puzzle: Tricky Quest

JoyGame Studio · ▶︎

-

-★

Study →

RBC Mobile

Royal Bank of Canada · ▶︎

-

-★

Study →

Wealthsimple - Grow your money

Wealthsimple · ▶︎

-

-★

Study →

TD Canada

TD Bank Group · ▶︎

-

-★

Study →

Rogers Xfinity

Rogers Communications · ▶︎

-

-★

Study →

Air Canada + Aeroplan

Air Canada · ▶︎

-

-★

Study →

Nespresso Store

Nespresso · ▶︎

-

-★

Study →

AutoTrader - Shop Cars Online

Trader · ▶︎

-

-★

Study →

Too Good To Go: End Food Waste

Too Good To Go Aps · ▶︎

-

-★

Study →

The Weather Network

The Weather Network & MétéoMédia · ▶︎

-

-★

Study →

Cineplex Entertainment

Cineplex Entertainment · ▶︎

-

-★

Study →

Alibaba.com - B2B marketplace

Alibaba Mobile · ▶︎

-

-★

Study →

Triangle

Canadian Tire · ▶︎

-

-★

Study →

Tubi: Free Movies & Live TV

Tubi TV · ▶︎

-

-★

Study →

Transit - Subway & Bus Times

Transit · ▶︎

-

-★

Study →

CIBC Mobile Banking®

CIBC · ▶︎

-

-★

Study →

Google Docs

Google · ▶︎

-

-★

Study →

Booking.com: Hotels & Travel

Booking.com Hotels & Vacation Rentals · ▶︎

-

-★

Study →

PlayWell: Play to Earn Money

PlayWell Team · ▶︎

-

-★

Study →

Samsung Smart Switch Mobile

Samsung Electronics · ▶︎

-

-★

Study →

atresplayer・Series y películas

Atresmedia · ▶︎

-

-★

Study →

SkyShowtime: Movies & Series

SkyShowtime · ▶︎

-

-★

Study →

JOB TODAY: Hire & Find Jobs

JOB TODAY · ▶︎

-

-★

Study →

BLW Ideas - Recetas Bebés

BLW SOCIAL · ▶︎

-

-★

Study →

Milanuncios: Segunda mano

Adevinta Motor S.L.U · ▶︎

-

-★

Study →

EL PAÍS

EL PAÍS · ▶︎

-

-★

Study →

El Confidencial

El Confidencial · ▶︎

-

-★

Study →

Podcast & Radio iVoox

iVoox Podcast y Radio · ▶︎

-

-★

Study →