💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Match Masters

Candivore · ▶︎

-

-★

Study →

Chaty - Chat & Make Friends

Chaty App · ▶︎

-

-★

Study →

ITVX

ITV · ▶︎

-

-★

Study →

Salams: Halal Muslim Marriage

Affinity Apps · ▶︎

-

-★

Study →

Bumble For Friends: Meet IRL

Bumble · ▶︎

-

-★

Study →

Asha Live : Group Chat Room

HELMSMAN INTERNATIONAL · ▶︎

-

-★

Study →

Channel 4

Channel 4 Television · ▶︎

-

-★

Study →

Outdooractive. Hike and Ride

Outdooractive · ▶︎

-

-★

Study →

Rosie-Fancy AI Chatbot

BLACK ENERGY GROUP · ▶︎

-

-★

Study →

CampingCard ACSI

ACSI Publishing · ▶︎

-

-★

Study →

UK Hidden Gems

UK Hidden Gems · ▶︎

-

-★

Study →

WOW Presents Plus

World of Wonder Productions · ▶︎

-

-★

Study →

ThaiFriendly Dating

Oxixo Private · ▶︎

-

-★

Study →

Campercontact - Camper Van

Campercontact · ▶︎

-

-★

Study →

Cabbie's Mate

Knowledge Master UK · ▶︎

-

-★

Study →

StayFree: Camping Vanlife App

StayFree · ▶︎

-

-★

Study →

OutDoors GPS - Offline OS maps

RoadTour · ▶︎

-

-★

Study →

iWalk Cornwall

Working Edge · ▶︎

-

-★

Study →

been: track visited countries

Simple Apps You Love · ▶︎

-

-★

Study →

Essex Walks

Local Walks · ▶︎

-

-★

Study →

Absolute Tides

Absolute Development · ▶︎

-

-★

Study →

ACSI Campsites Europe: Camping

ACSI Publishing · ▶︎

-

-★

Study →

Somerset Walks

Local Walks · ▶︎

-

-★

Study →

Derbyshire Walks

Local Walks · ▶︎

-

-★

Study →

Mystery Walks in Cornwall

Working Edge · ▶︎

-

-★

Study →

HUNGRY in

The Asia Collective · ▶︎

-

-★

Study →

SimpliFly: Fly with Confidence

SimpliFly · ▶︎

-

-★

Study →

Staffordshire Walks

Local Walks · ▶︎

-

-★

Study →

RailChecker - Live Train Times

Robert Topolowski · ▶︎

-

-★

Study →

Argyllshire Advertiser

Wyvex Media · ▶︎

-

-★

Study →

Which Bridge?

J Mason · ▶︎

-

-★

Study →

NexTrain

NexTrain · ▶︎

-

-★

Study →

Nesiya Tova - נסיעה טובה

Nesiya Tova · ▶︎

-

-★

Study →

myLPG.eu - PRO

matvoz · ▶︎

-

-★

Study →

Pebbls Travel Tracker App

Lisia Digital · ▶︎

-

-★

Study →

Oahu Hawaii Audio Tour Guide

Shaka Guide · ▶︎

-

-★

Study →

KrugerExplorer

Explorer Apps · ▶︎

-

-★

Study →

Bristol Playgrounds

Emily Smithson · ▶︎

-

-★

Study →

AR Rome Guide - Vivid Walks

Vivid Walks · ▶︎

-

-★

Study →

Arriva Bus App

Arriva UK Bus · ▶︎

-

-★

Study →

easyJet: Travel App

easyJet Airline · ▶︎

-

-★

Study →

RingGo: Mobile Car Parking App

RingGo · ▶︎

-

-★

Study →

myRAC

RAC · ▶︎

-

-★

Study →

Jet2 - Holidays & Flights

Jet2.com · ▶︎

-

-★

Study →

Holiday Extras HEHA! Smart App

Holiday Extras · ▶︎

-

-★

Study →

Railcard

National Rail Enquiries · ▶︎

-

-★

Study →

loveholidays: hotels & flights

loveholidays · ▶︎

-

-★

Study →

TUI: Holidays, Travel, Flights

TUI Group · ▶︎

-

-★

Study →

YourParkingSpace - Parking App

YourParkingSpace.co.uk · ▶︎

-

-★

Study →

My Haven Experience

Haven Holidays · ▶︎

-

-★

Study →