💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,435 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Bristol Playgrounds

Emily Smithson · ▶︎

-

-★

Study →

AR Rome Guide - Vivid Walks

Vivid Walks · ▶︎

-

-★

Study →

Arriva Bus App

Arriva UK Bus · ▶︎

-

-★

Study →

easyJet: Travel App

easyJet Airline · ▶︎

-

-★

Study →

RingGo: Mobile Car Parking App

RingGo · ▶︎

-

-★

Study →

myRAC

RAC · ▶︎

-

-★

Study →

Jet2 - Holidays & Flights

Jet2.com · ▶︎

-

-★

Study →

Holiday Extras HEHA! Smart App

Holiday Extras · ▶︎

-

-★

Study →

Railcard

National Rail Enquiries · ▶︎

-

-★

Study →

loveholidays: hotels & flights

loveholidays · ▶︎

-

-★

Study →

TUI: Holidays, Travel, Flights

TUI Group · ▶︎

-

-★

Study →

YourParkingSpace - Parking App

YourParkingSpace.co.uk · ▶︎

-

-★

Study →

My Haven Experience

Haven Holidays · ▶︎

-

-★

Study →

ESTA Mobile

U.S. Customs and Border Protection · ▶︎

-

-★

Study →

The AA

Automobile Association (The AA) · ▶︎

-

-★

Study →

NCP

National Car Parks · ▶︎

-

-★

Study →

Virgin Atlantic

Virgin Atlantic · ▶︎

-

-★

Study →

MiPermit

MiPermit · ▶︎

-

-★

Study →

Veezu UK Taxi l Request a Ride

Veezu · ▶︎

-

-★

Study →

Wizz Air - Book, Travel & Save

Wizz Air Hungary · ▶︎

-

-★

Study →

Premier Inn Hotels

Whitbread · ▶︎

-

-★

Study →

LNER | Train Tickets & Times

London North Eastern Railway · ▶︎

-

-★

Study →

Voi - e-scooter & e-bike hire

Voi · ▶︎

-

-★

Study →

eSIM io: Global SIM Card

Getverify LDA · ▶︎

-

-★

Study →

On the Beach Holiday App

On the Beach · ▶︎

-

-★

Study →

Alton Towers Resort - Official

Alton Towers Resort · ▶︎

-

-★

Study →

Travelodge Hotels

Travelodge · ▶︎

-

-★

Study →

Holafly eSIM: Unlimited Data

Holafly: international eSIM · ▶︎

-

-★

Study →

holidaycottages.co.uk

The Travel Chapter · ▶︎

-

-★

Study →

Green Flag

Direct Line Insurance Group · ▶︎

-

-★

Study →

Greggs App - Food & Drink

Greggs · ▶︎

-

-★

Study →

McDonald’s UK

McDonald's UK · ▶︎

-

-★

Study →

Just Eat - Food Delivery

Just-Eat · ▶︎

-

-★

Study →

Greene King Pubs & Restaurants

Greene King Brewing and Retailing · ▶︎

-

-★

Study →

Omio: Book Train, Bus, Flights

Omio · ▶︎

-

-★

Study →

Deliveroo: Food & Shopping

Deliveroo · ▶︎

-

-★

Study →

Costa Coffee Club

Costa · ▶︎

-

-★

Study →

Wetherspoon

J D Wetherspoon · ▶︎

-

-★

Study →

KFC UKI - Order and Delivery

Kentucky Fried Chicken Limited (Great Britain) · ▶︎

-

-★

Study →

Starbucks UK

Starbucks Coffee · ▶︎

-

-★

Study →

Domino's Pizza Delivery UK&ROI

DOMINO'S PIZZA UK & IRELAND · ▶︎

-

-★

Study →

Subway - UK & I

SUBWAY Restaurants · ▶︎

-

-★

Study →

Burger King UK - Food Rewards

Burger King · ▶︎

-

-★

Study →

Olio - Share More, Waste Less

Olio Exchange · ▶︎

-

-★

Study →

wagamama soul club rewards

Wagamama Development Team · ▶︎

-

-★

Study →

Zizzi Zillionaires’ Club

Azzurri Group · ▶︎

-

-★

Study →

Popeyes UK

Popeyes · ▶︎

-

-★

Study →

Toby Carvery

Mitchells & Butlers · ▶︎

-

-★

Study →

Nando's UK - Order Now

Nando's UK · ▶︎

-

-★

Study →

First Table

First Table · ▶︎

-

-★

Study →