💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,464 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Vegan Food by Bianca Zapatka

eat app live · ▶︎

-

-★

Study →

Veganna

Veganna · ▶︎

-

-★

Study →

Bake Local Baker

Bake Local · ▶︎

-

-★

Study →

AmiYammi: Diversificare Pro

Four Angles Software Team SRL · ▶︎

-

-★

Study →

Mediterranean Diet Beginner

Kevin Ton · ▶︎

-

-★

Study →

The London Indy Coffee Guide

Salt Media · ▶︎

-

-★

Study →

CookDiary - Cooking Journal

Volga · ▶︎

-

-★

Study →

Harden's Restaurant Guide

Harden's · ▶︎

-

-★

Study →

Weaning is Winning

Pejas · ▶︎

-

-★

Study →

The Great Pub Guide

Barn Door Events · ▶︎

-

-★

Study →

FridgeChef for Thermomix

Pablo Laurino · ▶︎

-

-★

Study →

Only Recipe

MysticApps · ▶︎

-

-★

Study →

PubCrawl

PubCrawl · ▶︎

-

-★

Study →

Jídelna.cz pro MŠ, ZŠ, SŠ...

Bohumil Barda · ▶︎

-

-★

Study →

Royal Mail

Royal Mail Group · ▶︎

-

-★

Study →

AI - eat this?

Jmind · ▶︎

-

-★

Study →

CookSage: AI What Can I Cook

SeaByte Labs · ▶︎

-

-★

Study →

Nectar - Collect&Spend points

Nectar360 · ▶︎

-

-★

Study →

Pets at Home

Pets at Home · ▶︎

-

-★

Study →

InPost

InPost UK · ▶︎

-

-★

Study →

DPD

DPD UK · ▶︎

-

-★

Study →

Yodel Parcel Tracker & Returns

Yodel Delivery Network · ▶︎

-

-★

Study →

B&Q: DIY, Gardening, Furniture

Kingfisher IT · ▶︎

-

-★

Study →

Evri

EVRI · ▶︎

-

-★

Study →

Priority Rewards & Tickets

O2 UK · ▶︎

-

-★

Study →

RHS Grow: Garden & Plant Care

Royal Horticultural Society · ▶︎

-

-★

Study →

Hacoo - Discovering &Inspiring

Hacoo · ▶︎

-

-★

Study →

Sell books with World of Books

World of Books · ▶︎

-

-★

Study →

Rightmove Property Search

Rightmove · ▶︎

-

-★

Study →

Hive

Centrica Hive · ▶︎

-

-★

Study →

hOn

Smart Home Haier Europe · ▶︎

-

-★

Study →

Slim Chickens UK

Eagle Eye Solutions · ▶︎

-

-★

Study →

Earn Money & Rewards: Prograd

Prograd · ▶︎

-

-★

Study →

Harvester: Book, Order, Reward

Mitchells & Butlers · ▶︎

-

-★

Study →

Disneyland® Paris

Disneyland Paris · ▶︎

-

-★

Study →

Minisode

AMIVIDA · ▶︎

-

-★

Study →

Glovo: Food & Grocery Delivery

Glovoapp 23SL · ▶︎

-

-★

Study →

SpareRoom UK

SpareRoom · ▶︎

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-★

Study →

IMO Car Wash UK

Eagle Eye Solutions · ▶︎

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-★

Study →

tado°

tado · ▶︎

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-★

Study →

The Way: Meditation Path

The Way App · ▶︎

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-★

Study →

Jacquie Lawson Ecards

Microcourt · ▶︎

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-★

Study →

Xiaomi Home

Beijing Xiaomi Mobile Software · ▶︎

-

-★

Study →

Muslim Pro: Quran Athan Prayer

Bitsmedia · ▶︎

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-★

Study →

Independent Birmingham

Independent Birmingham · ▶︎

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-★

Study →

Philips Hue

Signify Netherlands B.V · ▶︎

-

-★

Study →

Warhammer Age of Sigmar

Games Workshop · ▶︎

-

-★

Study →

Invoice Maker & Estimate App

Bookipi - Billing Estimate · ▶︎

-

-★

Study →

Invoice Maker by Invoice Home

Invoice Home · ▶︎

-

-★

Study →

Bark for Professionals

Bark.com · ▶︎

-

-★

Study →