💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Walkies: Pet Walking & Sitting

SwiftLab · ▶︎

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-★

Study →

FaithFlow: Daily Walk With God

NUBA · ▶︎

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-★

Study →

HairTracker

HairTracker · ▶︎

-

-★

Study →

Zintego - Invoice Maker

Monster Brain Studios · ▶︎

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-★

Study →

LoyaltiesHub - Business

Bengologic · ▶︎

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-★

Study →

Admiral Insurance

Admiral Insurance Services · ▶︎

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-★

Study →

Credas

Credas · ▶︎

-

-★

Study →

Thirdfort

Thirdfort · ▶︎

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-★

Study →

Run PDF-Read PDF

Qodasi Sinergi Umat · ▶︎

-

-★

Study →

Sage HR

Sage Global Services · ▶︎

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-★

Study →

Reed.co.uk Job Search

reed.co.uk · ▶︎

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-★

Study →

DHL Express Mobile

DHL Express · ▶︎

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-★

Study →

BrightHR

BrightHR · ▶︎

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-★

Study →

Deliveroo Rider

Deliveroo · ▶︎

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-★

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Utility Warehouse

UW · ▶︎

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-★

Study →

Totaljobs - UK Job Search App

The Stepstone Group UK - TotalJobs · ▶︎

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-★

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Xero Verify

Xero Accounting · ▶︎

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-★

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Street.co.uk

Street Group · ▶︎

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-★

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JustEat - Courier

Just-Eat · ▶︎

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-★

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AnyDesk Remote Desktop

AnyDesk · ▶︎

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Study →

Pak Identity

National Database & Registration Authority · ▶︎

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-★

Study →

JobSwipe - Get a Better Job!

Jobswipe · ▶︎

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-★

Study →

HSBC UK Business Banking

HSBC · ▶︎

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-★

Study →

Xero Me

Xero Accounting · ▶︎

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-★

Study →

Total Drive

Total Drive · ▶︎

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-★

Study →

CV-Library Job Search

CV Library · ▶︎

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-★

Study →

PDF Plus - Easy Viewer

LuxPay Digital Service · ▶︎

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-★

Study →

MyBuilder (For Homeowners)

Instapro Group · ▶︎

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-★

Study →

Blip!

BrightHR · ▶︎

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-★

Study →

Bark: Great pros, found fast

Bark.com · ▶︎

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-★

Study →

BBC iPlayer

British Broadcasting · ▶︎

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-★

Study →

NOW

Sky UK · ▶︎

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-★

Study →

IPTV Smart Player - Online TV

LDream · ▶︎

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Study →

Club Vue

Vue Entertainment · ▶︎

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Study →

Sky Go

Sky UK · ▶︎

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Study →

IPTV Smart Player: Live TV

Belirucko · ▶︎

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U: TV Player Stream on Demand

UKTV Media · ▶︎

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Study →

ODEON

Odeon Cinemas · ▶︎

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-★

Study →

NeuroNation - Brain Training

NeuroNation · ▶︎

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Study →

Learn vocabulary with phase6

phase6.de: Vokabeln zum Schulbuch · ▶︎

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-★

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Tandem: Language exchange

Tripod · ▶︎

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-★

Study →

Bootspruefung.de

Bootspruefung.de · ▶︎

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-★

Study →

Vaia: Study, Notes, Flashcards

Vaia · ▶︎

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-★

Study →

Jurafuchs - Dein Jura-Tutor

Go Legal · ▶︎

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-★

Study →

KidsDoc-App

Kindsköpfe Media · ▶︎

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-★

Study →

DuoCards - Vocabulary Builder

DuoCards · ▶︎

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-★

Study →

ISSEN: Language Voice Tutor

Issen · ▶︎

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-★

Study →

Retain Cards: AI Flashcards

Retain Labs · ▶︎

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Study →

Der Kestner - DGS

Verlag Karin Kestner · ▶︎

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-★

Study →

cabuu - Learn vocabulary

cabuu · ▶︎

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-★

Study →