💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,419 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Love8 - App for Couples

Love8 Team · ▶︎

-

-★

Study →

Open Food Facts

Open Food Facts · ▶︎

-

-★

Study →

MGEN

Groupe MGEN · ▶︎

-

-★

Study →

Decathlon Coach - fitness, run

Decathlon · ▶︎

-

-★

Study →

Basic-Fit

Basic-Fit · ▶︎

-

-★

Study →

MGEN Mutuelle Espace Personnel

Groupe MGEN · ▶︎

-

-★

Study →

RespiRelax+

THERMES D'ALLEVARD · ▶︎

-

-★

Study →

Macadam, The Step Counter.

MacadamApp · ▶︎

-

-★

Study →

Mindfulness with Petit BamBou

FeelVeryBien SAS · ▶︎

-

-★

Study →

VitaTrack-Focus on Your Health

80UGame · ▶︎

-

-★

Study →

OpenRunner : bike & hike maps

Openrunner · ▶︎

-

-★

Study →

Pedometer - Step Counter

Simple Design · ▶︎

-

-★

Study →

Health Connect

Google · ▶︎

-

-★

Study →

EXO - Sport, Cash & Rewards

EXO SPORT · ▶︎

-

-★

Study →

MindDay: Therapy & Well-being

MINDDAY · ▶︎

-

-★

Study →

PulseSense - Health Tracker

80UGame · ▶︎

-

-★

Study →

Calorie Counter by fatsecret

fatsecret · ▶︎

-

-★

Study →

Pedometer - Step Counter

ITO · ▶︎

-

-★

Study →

INCI Beauty - Cosmetic scanner

INCI Beauty · ▶︎

-

-★

Study →

Blood Sugar & Diabetes Tracker

PidomTech · ▶︎

-

-★

Study →

Kiplin

Kiplin · ▶︎

-

-★

Study →

ShapeYou - Fitness, Nutrition

D2AM · ▶︎

-

-★

Study →

Malakoff Humanis

Malakoff Humanis · ▶︎

-

-★

Study →

Moneywalk Step Counter&Rewards

Gravity · ▶︎

-

-★

Study →

Tomplay Sheet Music

Tombooks SA · ▶︎

-

-★

Study →

AI Song & Lyric Generator

3B App AI · ▶︎

-

-★

Study →

IDAGIO Stream Classical Music

Classical Music Streaming - IDAGIO · ▶︎

-

-★

Study →

KP AI Music & Song Maker

Siling Network · ▶︎

-

-★

Study →

Hörspiel Player

Sony Music Entertainment · ▶︎

-

-★

Study →

AtClub - Sports partners

ACCESS WORLD · ▶︎

-

-★

Study →

Gimme-Live&Chat

HONG KONG HANGHAI TECHNOLOGY GROUP · ▶︎

-

-★

Study →

Radio Kartina

Kartina Digital · ▶︎

-

-★

Study →

eDocPerso | Coffre-fort

Silae · ▶︎

-

-★

Study →

Digiposte Digital safe

La Poste · ▶︎

-

-★

Study →

PDF Reader Lite

GUANGSHENG · ▶︎

-

-★

Study →

PDF Reader App: All PDF Viewer

Innovate AI · ▶︎

-

-★

Study →

WeLive - Video Chat&Meet

WeLive Team · ▶︎

-

-★

Study →

All File Reader

P & L Studio · ▶︎

-

-★

Study →

QR & Barcode Reader

QR SCAN Team · ▶︎

-

-★

Study →

Mail Orange - Messagerie email

Orange SA · ▶︎

-

-★

Study →

impots.gouv

Direction générale des Finances publiques · ▶︎

-

-★

Study →

Chèque-Vacances

L' ANCV · ▶︎

-

-★

Study →

Ma Banque

CREDIT AGRICOLE TECHNOLOGIES ET SERVICES · ▶︎

-

-★

Study →

Vaziva

ID Distribution · ▶︎

-

-★

Study →

Mon compte retraite

GIP Union Retraite · ▶︎

-

-★

Study →

Floa - Prêts, Cartes, Gestion

FLOA · ▶︎

-

-★

Study →

Cofidis, app crédit et budget

Cofidis · ▶︎

-

-★

Study →

BoursoBank

Boursorama · ▶︎

-

-★

Study →

Swile

Swile · ▶︎

-

-★

Study →

La Banque Postale

La Banque Postale · ▶︎

-

-★

Study →