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💳 Paywall & Pricing Analysis

2,425 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,425

Subscription apps

$11.98

Median monthly

$7.06

25th percentile

$20.00

75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Fitbod: Workout & Gym Planner

Fitbod · ▶︎

Deepsearch AI Search Assistant

TapSuite · ▶︎

Joicom · ▶︎

Hub Video Downloader

DOSA Apps · ▶︎

Familo: Find My Phone Locator

SAFETIX · ▶︎

Gravl: Personal Trainer

GAINS COACH PTY · ▶︎

Thermomix Cookidoo App

Vorwerk International Co. KmG · ▶︎

Geozilla - Family GPS Locator

GZ TECH · ▶︎

ドラゴンクエストV 天空の花嫁

SQUARE ENIX · ▶︎

TSE - Coach sport & nutrition

Trainsweateat · ▶︎

Brilliant: Learn by doing

Brilliant.org · ▶︎

Udemy - Online Courses

Udemy · ▶︎

Vocabulary - Learn words daily

Monkey Taps · ▶︎

Hidden Camera Detector - Peek

Kupertino Labs · 🍎

Lenme: Investing and Borrowing

Lenme: Borrow and Lend · ▶︎

GZaideshen · ▶︎

AI Song Generator - Jukebox

TWOWISE · 🍎

Welmi - Calorie Counter & Diet

T-SHAPED APPS · 🍎

Learn English, Spanish: Learna

Deep Flow Apps · ▶︎

KYOBO BOOK CENTRE · ▶︎

Health Planner & Tracker

Goldwright · 🍎

MapRight · 🍎

MacroFactor - Macro Tracker

Stronger By Science · ▶︎

JoyRead-Enjoy Novels & Shorts

JoyRead · ▶︎

Ancestry: Family History & DNA

Ancestry.com · ▶︎

Storytel - Audiobooks & Books

Storytel Sweden · ▶︎

PlantIn Plant Identifier, Care

PlantIn · ▶︎

Alpha Progression Gym Tracker

Alpha Progression · ▶︎

Lumosity: Brain Training Games

Lumos Labs · ▶︎

Language Learning: Pingo AI

Pingo AI · ▶︎

ウェザーニュース天気・雨雲レーダー・台風の天気予報アプリ

Weathernews · ▶︎

Build & Fix Credit - Dovly AI

Dovly.com · ▶︎

Cashew-Expense Budget Tracker

Dapper App Developer · ▶︎

DDP Yoga Fitness & Motivation

DDP YOGA · ▶︎

Design Space: DIY with Cricut

Cricut · ▶︎

BitePal: AI Calorie Counter

RefaceLithuania · ▶︎

BitTycoon Lite：BTC Mining

Little-Ants · ▶︎

BODi Fitness, Workouts, & Gym

Beachbody · ▶︎

Debt Payoff Planner & Tracker

Easily get a plan and stick to it - OxbowSoft · ▶︎

GIE SESAM-Vitale · ▶︎

Settlemate · ▶︎

General Knowledge Trivia Quiz.

DH3 Games · 🍎

MoonBear · 🍎

Speed Wallet - Buy Bitcoin

Speed1 · ▶︎

Talking Tom & Friends: World

Outfit7 · ▶︎

AI Calorie Counter - Appediet

Appediet Information · ▶︎

Driving Theory Test 4 in 1 Kit

Driving Test Success · ▶︎

Knowt: AI Flashcards & Notes

Knowt · ▶︎

BetterSpeak: AI Language Tutor

Podimo - Podcasts & Audiobooks

Podimo · ▶︎

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