💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,438 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

moonz: App de rencontre astro

Moonz · ▶︎

-

-★

Study →

Sell, Buy, shop deals market

OussX · ▶︎

-

-★

Study →

Eurospin Family

Eurospin · ▶︎

-

-★

Study →

MD spa - Buona Spesa, Italia

MD Spa · ▶︎

-

-★

Study →

Carta Club Acqua & Sapone

DFS Informatica S.r.l · ▶︎

-

-★

Study →

Sinsay - moda i zakupy online

LPP S.A. E-commerce · ▶︎

-

-★

Study →

SuperCards Loyalty Card Wallet

Super Apps Labs · ▶︎

-

-★

Study →

Shopfully: Offers & Catalogs

ShopFully S.p.A · ▶︎

-

-★

Study →

Arcaplanet - Pet store online

Agrifarma SPA · ▶︎

-

-★

Study →

Scalapay | Shop now, pay later

Scalapay · ▶︎

-

-★

Study →

Dr. Max

Dr.Max BDC s.r.o · ▶︎

-

-★

Study →

Maury's Fidelity

CIS Tecnologie Informatiche Srl · ▶︎

-

-★

Study →

Cashback - LetyShops

LetyShops · ▶︎

-

-★

Study →

Voghion - Online shopping app

VOGHION TECH · ▶︎

-

-★

Study →

MediaWorld

MMS · ▶︎

-

-★

Study →

Cisalfa Sport

Cisalfa Sport · ▶︎

-

-★

Study →

Coop

CoopItalia · ▶︎

-

-★

Study →

Catawiki Online Auctions

Catawiki Mobile App · ▶︎

-

-★

Study →

Tigotà

Gottardo Spa · ▶︎

-

-★

Study →

Todis

Todis · ▶︎

-

-★

Study →

B.APP

Coges Mobile Solutions srl · ▶︎

-

-★

Study →

Decò Gruppo Arena

Fratelli Arena srl · ▶︎

-

-★

Study →

Sephora - Make-up, Beauty

SEPHORA · ▶︎

-

-★

Study →

Scopa - Classic Card Game

Whatwapp Entertainment · ▶︎

-

-★

Study →

RallyAces Poker - Texas Holdem

Outerdawn · ▶︎

-

-★

Study →

Governor of Poker 3 Card Games

Playtika · ▶︎

-

-★

Study →

Burraco la sfida: Online

Whatwapp Entertainment · ▶︎

-

-★

Study →

eFootball™

KONAMI · ▶︎

-

-★

Study →

Top Eleven Be a Soccer Manager

Nordeus · ▶︎

-

-★

Study →

Zynga Poker- Texas Holdem Game

Zynga · ▶︎

-

-★

Study →

Napster - AI Music & Experts

Napster Music · ▶︎

-

-★

Study →

EmmaSongs

AUDIO VIDEO MEDIA · ▶︎

-

-★

Study →

Mi Music

Mi Music · ▶︎

-

-★

Study →

eSound: MP3 Music Player App

Spicy Sparks · ▶︎

-

-★

Study →

PELLEGRINI CARD

Gruppo Pellegrini S.p.A · ▶︎

-

-★

Study →

MooneyGo (myCicero)

myCicero Srl · ▶︎

-

-★

Study →

ParkingMyCar - App parcheggio

ParkingMyCar · ▶︎

-

-★

Study →

eDreams: Flights, Hotels, Cars

eDreams App · ▶︎

-

-★

Study →

ITA Airways

ITA SPA · ▶︎

-

-★

Study →

Italo: Italian Highspeed Train

Italo S.p.A · ▶︎

-

-★

Study →

Trenit - find Trains in Italy

Trenìt! · ▶︎

-

-★

Study →

UnipolMove

Unipol Assicurazioni S.p.A · ▶︎

-

-★

Study →

inTaxi travel by taxi in Italy

InTaxi S.C.a R.L · ▶︎

-

-★

Study →

Glimble: NS, Arriva and more

Arriva Personenvervoer Nederland B.V · ▶︎

-

-★

Study →

Costa Cruises

Costa Crociere S.p.A · ▶︎

-

-★

Study →

CaseVacanza.it - App turisti

Feries s.r.l · ▶︎

-

-★

Study →

Travel365 - Travel Guides

Travel365 · ▶︎

-

-★

Study →

RideMovi - Moving Your Life

Ridemovi Spa · ▶︎

-

-★

Study →

Cooltra: E-moped Rental

Cooltra Motosharing SLU · ▶︎

-

-★

Study →

Secret Escapes: Hotel & Travel

Secret Escapes · ▶︎

-

-★

Study →