💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,425 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

ShopBack: Cashback & Rewards

ShopBack · ▶︎

-

-★

Study →

IGA Rewards

Metcash · ▶︎

-

-★

Study →

BIG W

Woolworths Group · ▶︎

-

-★

Study →

MILKRUN

Woolworths Group · ▶︎

-

-★

Study →

Petbarn: Pet Store & Advice

Greencross · ▶︎

-

-★

Study →

Costco Wholesale Australia

Costco Wholesale · ▶︎

-

-★

Study →

THE ICONIC - Fashion Shopping

THE ICONIC · ▶︎

-

-★

Study →

Magic Flower - доставка цветов

MagicalFlower · ▶︎

-

-★

Study →

ALDI Australia

ALDI International Services SE & Co. oHG · ▶︎

-

-★

Study →

Westfield ANZ

Scentre Group · ▶︎

-

-★

Study →

TCheckr: Gift Card Manager

Bernard Kung · ▶︎

-

-★

Study →

Gumtree: Shop & resell local

GUMTREE AU PTY · ▶︎

-

-★

Study →

Prezzee eGift cards

Prezzee Pty · ▶︎

-

-★

Study →

Target Australia

Target Australia · ▶︎

-

-★

Study →

Pet Circle

Pet Circle · ▶︎

-

-★

Study →

David Jones

David Jones Developer · ▶︎

-

-★

Study →

Bunnings PowerPass

Bunnings · ▶︎

-

-★

Study →

Locanto - Classifieds App

Yalwa · ▶︎

-

-★

Study →

Zyft: Compare Prices & Scanner

Zyft - Shopping Price Comparison · ▶︎

-

-★

Study →

Temple & Webster

Temple & Webster · ▶︎

-

-★

Study →

Qantas Airways

Qantas Airways · ▶︎

-

-★

Study →

Officeworks

Officeworks · ▶︎

-

-★

Study →

Jetstar

Jetstar Airways Pty · ▶︎

-

-★

Study →

Virgin Australia

Virgin Australia Holdings Pty · ▶︎

-

-★

Study →

Linkt

Transurban · ▶︎

-

-★

Study →

Singapore Airlines

Singapore Airlines · ▶︎

-

-★

Study →

TripView Lite

TripView Pty · ▶︎

-

-★

Study →

Public Transport Victoria app

Transport Victoria · ▶︎

-

-★

Study →

Gojek - Food & Transportation

PT. GoTo Gojek Tokopedia Tbk · ▶︎

-

-★

Study →

Wilson Parking

Wilson Group · ▶︎

-

-★

Study →

Opal Travel

Transport for NSW · ▶︎

-

-★

Study →

Cathay Pacific

Cathay Pacific Airways · ▶︎

-

-★

Study →

AMap Global

高德地图 · ▶︎

-

-★

Study →

Hipcamp: Camping, RVs & Cabins

Hipcamp · ▶︎

-

-★

Study →

Flight Centre: Book your way

FCTGL · ▶︎

-

-★

Study →

CAMPS: Camping Australia Wide

Camps Australia Wide Pty · ▶︎

-

-★

Study →

Village Roadshow Theme Parks

Village Roadshow Theme Parks · ▶︎

-

-★

Study →

Simify eSIMs: Travel Connected

Simify · ▶︎

-

-★

Study →

Explore South Australia

South Australian Tourism · ▶︎

-

-★

Study →

Emirates

Emirates-Group · ▶︎

-

-★

Study →

Headout: Travel Experiences

Headout · ▶︎

-

-★

Study →

NSW FuelCheck

Department of Customer Service · ▶︎

-

-★

Study →

MyMacca's

McDonald's Australia · ▶︎

-

-★

Study →

Malaysia Airlines

Malaysia Aviation Group · ▶︎

-

-★

Study →

pub+

Endeavour Group · ▶︎

-

-★

Study →

Great Northern

Asahi Beverages · ▶︎

-

-★

Study →

Domino’s

Domino's Pizza Enterprises · ▶︎

-

-★

Study →

Yo-Chi

Redcat Pty · ▶︎

-

-★

Study →

Subway® Australia

Simplicity Loyalty · ▶︎

-

-★

Study →

Pizza Hut Australia

Pizza Hut AU · ▶︎

-

-★

Study →