💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,412 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Latitude

Latitude Financial Services · ▶︎

-

-★

Study →

AAMI App

AAI Limited trading as AAMI · ▶︎

-

-★

Study →

Fundo Loans

Fundo Loans · ▶︎

-

-★

Study →

Flare

Flare HR · ▶︎

-

-★

Study →

CMC Invest

CMC Markets Invest · ▶︎

-

-★

Study →

HESTA

HESTA · ▶︎

-

-★

Study →

AMP Bank GO

AMP Services · ▶︎

-

-★

Study →

Hostplus

Hostplus Superannuation · ▶︎

-

-★

Study →

MyPayNow

MyPayNow · ▶︎

-

-★

Study →

NRMA Insurance

Insurance Australia Group · ▶︎

-

-★

Study →

CMC: Trading App

CMC Markets · ▶︎

-

-★

Study →

Wagepay: Access up to 3,000

Wagepay · ▶︎

-

-★

Study →

Amex Australia

American Express · ▶︎

-

-★

Study →

CommSec

CommSec · ▶︎

-

-★

Study →

Suncorp Bank App

Suncorp Bank (Norfina Limited) · ▶︎

-

-★

Study →

Australian Retirement Trust

Australian Retirement Trust · ▶︎

-

-★

Study →

Stake - Stocks | ETFs | SMSF

Stake · ▶︎

-

-★

Study →

Wagetap: Instant Cash Advance

Digital Services Australia V Pty · ▶︎

-

-★

Study →

livesign - doc signing & VOI

thelawstore.com.au · ▶︎

-

-★

Study →

🔥Half Price: Coles, Woolworth

Shopping Deals & Specials · ▶︎

-

-★

Study →

TrolleyMate

TrolleyMate Team · ▶︎

-

-★

Study →

CoinSpot - Buy & Sell Bitcoin

CoinSpot · ▶︎

-

-★

Study →

The Butcher Club

The Butcher Club · ▶︎

-

-★

Study →

Nomrade

Quest Kitchen Limited Liability · ▶︎

-

-★

Study →

Type 2 Diabetic Cookbook

Kevin Ton · ▶︎

-

-★

Study →

Vegan Bowls: Plant Based Meals

TouchZen Media · ▶︎

-

-★

Study →

YMDB

YMDB · ▶︎

-

-★

Study →

Visual Freezer Inventory

GridQ · ▶︎

-

-★

Study →

Expiration Date Checker - CST

Civil Service Team Pty · ▶︎

-

-★

Study →

Lunchbox Recipes

Starsky Creative Ltd. (Natalie Peall) · ▶︎

-

-★

Study →

Amber Hour

Amber Hour · ▶︎

-

-★

Study →

Flybuys

Loyalty Pacific Pty · ▶︎

-

-★

Study →

Sante Cocktails

Sante Cocktails · ▶︎

-

-★

Study →

Kmart Shop Low Prices For Life

Kmart Australia · ▶︎

-

-★

Study →

Woolworths

Woolworths Group · ▶︎

-

-★

Study →

Afterpay. Buy now, pay it in 4

Afterpay · ▶︎

-

-★

Study →

Halfy: Half-Price Groceries

Deucks Pty · ▶︎

-

-★

Study →

UNIQLO AU

UNIQLO · ▶︎

-

-★

Study →

Bunnings

Bunnings · ▶︎

-

-★

Study →

ShopBack: Cashback & Rewards

ShopBack · ▶︎

-

-★

Study →

IGA Rewards

Metcash · ▶︎

-

-★

Study →

BIG W

Woolworths Group · ▶︎

-

-★

Study →

MILKRUN

Woolworths Group · ▶︎

-

-★

Study →

Petbarn: Pet Store & Advice

Greencross · ▶︎

-

-★

Study →

Costco Wholesale Australia

Costco Wholesale · ▶︎

-

-★

Study →

THE ICONIC - Fashion Shopping

THE ICONIC · ▶︎

-

-★

Study →

Magic Flower - доставка цветов

MagicalFlower · ▶︎

-

-★

Study →

ALDI Australia

ALDI International Services SE & Co. oHG · ▶︎

-

-★

Study →

Westfield ANZ

Scentre Group · ▶︎

-

-★

Study →

TCheckr: Gift Card Manager

Bernard Kung · ▶︎

-

-★

Study →