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💳 Paywall & Pricing Analysis

2,457 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,457
Subscription apps
$11.82
Median monthly
$7.06
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 176 $3.00-$4.99 233 $5.00-$7.99 275 $8.00-$9.99 356 $10.00-$14.99 530 $15.00-$19.99 243 $20.00+ 632

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,457 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
My QuitBuddy
Department of Health and Aged Care · ▶︎
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Study →
HBF Health
HBF Health · ▶︎
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Study →
Qantas Wellbeing
Qantas Airways · ▶︎
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Study →
ahm
Medibank Private · ▶︎
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Study →
Momence
Momence · ▶︎
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Study →
Flexischools
InLoop · ▶︎
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Study →
Home
Xplor Education · ▶︎
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Study →
Lite n' Easy
Lite n' Easy · ▶︎
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Study →
Compass School Manager
Compass Mobile Team · ▶︎
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Study →
Spriggy
Spriggy · ▶︎
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Study →
Seesaw
Seesaw Learning · ▶︎
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Study →
SharkSmart
NSW Dept Primary Industries & Regional Development · ▶︎
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Study →
Centr: Personal Fitness App
Centr · ▶︎
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Study →
School Bytes for Parents
School Bytes · ▶︎
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Study →
Storypark for Families
Storypark · ▶︎
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Study →
pliability: stretch + mobility
pliability · ▶︎
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Study →
KIC Wellness
KIC Wellness Pty · ▶︎
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Study →
Move With Us
Move With Us · ▶︎
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Study →
Stardust Period Tracker
Stardust App · ▶︎
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Study →
Driver Knowledge Test NSW 2026
Quiz Revo · ▶︎
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Study →
Australian Citizenship Test
Quiz Revo · ▶︎
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Study →
Your Reformer
Your Reformer · ▶︎
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Study →
Hazard Perception Test AU 2026
Quiz Revo · ▶︎
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Study →
Australian Citizenship Test
Spurry · ▶︎
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Study →
Rock ID - Stone Identifier
AIBY · ▶︎
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Study →
Aptitude Test Army Challenge
Quiz Revo · ▶︎
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Study →
All Document Reader: PDF/Word
Eternal Mobile Labs · ▶︎
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Study →
SpiderNet VPN
R&C REBAR SERVICES · ▶︎
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Study →
Panther Booster
Suleman Ahmad · ▶︎
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Study →
BlazeClean
Alsaeed · ▶︎
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Study →
Velo-VPN
Pavankumarswamy · ▶︎
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Study →
Crypt-VPN Pro
ground bistro · ▶︎
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Study →
Gurgle Proxy
yydbc.developer · ▶︎
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Study →
TV Remote - Roku Remote
FunShare Interactive · ▶︎
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Study →
NexShieldVPN
chandu app Studio · ▶︎
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Study →
Bait
Wal-Mart de México · ▶︎
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Study →
App CDMX
Gobierno de la Ciudad de México · ▶︎
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Study →
MCPEDL for Minecraft
Overwolf · ▶︎
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Study →
HD Camera
CALLERSHOW · ▶︎
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Study →
Assistive Touch: Smart Control
CRINETICS PH GH · ▶︎
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Study →
PinaLove - Filipina Dating
Oxixo Private · ▶︎
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Study →
izzi
izzi · ▶︎
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Study →
SparkOn: Swipe On Real Sparks
harsh diet · ▶︎
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Study →
Cash Tornado™ Slots - Casino
Zeroo Gravity Games · ▶︎
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Study →
Howbout: shared calendar
Howbout · ▶︎
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Study →
Mighty Fu Casino Slots Games
Product Madness · ▶︎
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Study →
House of Fun™ - Casino Slots
Playtika UK - House of Fun · ▶︎
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Study →
NAB Mobile Banking
NAB · ▶︎
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Study →
Westpac
Westpac Banking · ▶︎
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Study →
ANZ Australia
Australia and New Zealand Banking Group · ▶︎
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Study →