💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,438 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

MoveHealth

VALD · ▶︎

-

-★

Study →

Revo Fitness

EGYM · ▶︎

-

-★

Study →

nib

nib Health · ▶︎

-

-★

Study →

HCF My Membership App

HCF Australia · ▶︎

-

-★

Study →

Train with Ash

TRAIN WITH ASH · ▶︎

-

-★

Study →

GymMaster Member Portal

GymMaster · ▶︎

-

-★

Study →

Push For Better

The Push-Up Challenge · ▶︎

-

-★

Study →

My QuitBuddy

Department of Health and Aged Care · ▶︎

-

-★

Study →

HBF Health

HBF Health · ▶︎

-

-★

Study →

Qantas Wellbeing

Qantas Airways · ▶︎

-

-★

Study →

ahm

Medibank Private · ▶︎

-

-★

Study →

Momence

Momence · ▶︎

-

-★

Study →

Flexischools

InLoop · ▶︎

-

-★

Study →

Home

Xplor Education · ▶︎

-

-★

Study →

Lite n' Easy

Lite n' Easy · ▶︎

-

-★

Study →

Compass School Manager

Compass Mobile Team · ▶︎

-

-★

Study →

Spriggy

Spriggy · ▶︎

-

-★

Study →

Seesaw

Seesaw Learning · ▶︎

-

-★

Study →

SharkSmart

NSW Dept Primary Industries & Regional Development · ▶︎

-

-★

Study →

Centr: Personal Fitness App

Centr · ▶︎

-

-★

Study →

School Bytes for Parents

School Bytes · ▶︎

-

-★

Study →

Storypark for Families

Storypark · ▶︎

-

-★

Study →

pliability: stretch + mobility

pliability · ▶︎

-

-★

Study →

KIC Wellness

KIC Wellness Pty · ▶︎

-

-★

Study →

Move With Us

Move With Us · ▶︎

-

-★

Study →

Stardust Period Tracker

Stardust App · ▶︎

-

-★

Study →

Driver Knowledge Test NSW 2026

Quiz Revo · ▶︎

-

-★

Study →

Australian Citizenship Test

Quiz Revo · ▶︎

-

-★

Study →

Your Reformer

Your Reformer · ▶︎

-

-★

Study →

Hazard Perception Test AU 2026

Quiz Revo · ▶︎

-

-★

Study →

Australian Citizenship Test

Spurry · ▶︎

-

-★

Study →

Rock ID - Stone Identifier

AIBY · ▶︎

-

-★

Study →

Aptitude Test Army Challenge

Quiz Revo · ▶︎

-

-★

Study →

All Document Reader: PDF/Word

Eternal Mobile Labs · ▶︎

-

-★

Study →

SpiderNet VPN

R&C REBAR SERVICES · ▶︎

-

-★

Study →

Panther Booster

Suleman Ahmad · ▶︎

-

-★

Study →

BlazeClean

Alsaeed · ▶︎

-

-★

Study →

Velo-VPN

Pavankumarswamy · ▶︎

-

-★

Study →

Crypt-VPN Pro

ground bistro · ▶︎

-

-★

Study →

Gurgle Proxy

yydbc.developer · ▶︎

-

-★

Study →

TV Remote - Roku Remote

FunShare Interactive · ▶︎

-

-★

Study →

NexShieldVPN

chandu app Studio · ▶︎

-

-★

Study →

Bait

Wal-Mart de México · ▶︎

-

-★

Study →

App CDMX

Gobierno de la Ciudad de México · ▶︎

-

-★

Study →

MCPEDL for Minecraft

Overwolf · ▶︎

-

-★

Study →

HD Camera

CALLERSHOW · ▶︎

-

-★

Study →

Assistive Touch: Smart Control

CRINETICS PH GH · ▶︎

-

-★

Study →

PinaLove - Filipina Dating

Oxixo Private · ▶︎

-

-★

Study →

izzi

izzi · ▶︎

-

-★

Study →

SparkOn: Swipe On Real Sparks

harsh diet · ▶︎

-

-★

Study →