💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,496 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Sonder: Wellbeing & safety

Sonder.io · ▶︎

-

-★

Study →

Flatmates

realestate.com.au · ▶︎

-

-★

Study →

Kris+ by Singapore Airlines

Singapore Airlines · ▶︎

-

-★

Study →

PunchPass

PunchPass · ▶︎

-

-★

Study →

People Finder AI Deep Search

LeoStudio Global · ▶︎

-

-★

Study →

MyENGIE Australia

ENGIE Australia · ▶︎

-

-★

Study →

ConnectLife

ConnectLife · ▶︎

-

-★

Study →

SEEK Pass

SEEK Pass Pty · ▶︎

-

-★

Study →

Employment Hero Work

Employment Hero · ▶︎

-

-★

Study →

Jora Jobs - Job, Employment

Job Seeker Pty · ▶︎

-

-★

Study →

Deputy: Employee Scheduling

Deputy.com · ▶︎

-

-★

Study →

DiDi Driver: Drive & Earn Cash

DiDi Global · ▶︎

-

-★

Study →

Workforce.com - Employee App

Tanda · ▶︎

-

-★

Study →

Humanforce Work

Humanforce · ▶︎

-

-★

Study →

SafetyCulture (iAuditor)

SafetyCulture · ▶︎

-

-★

Study →

Breadcrumb

1Breadcrumb Pty · ▶︎

-

-★

Study →

Connect+

Reward Gateway · ▶︎

-

-★

Study →

Terrapinn Events

Terrapinn · ▶︎

-

-★

Study →

Power Apps

Microsoft · ▶︎

-

-★

Study →

7plus

Seven West Media · ▶︎

-

-★

Study →

9Now

NINE NETWORK AUSTRALIA PTY · ▶︎

-

-★

Study →

foundU

foundU · ▶︎

-

-★

Study →

ABC iview: TV Shows & Movies

Australian Broadcasting · ▶︎

-

-★

Study →

SBS On Demand

SBS · ▶︎

-

-★

Study →

Binge

Hubbl Pty · ▶︎

-

-★

Study →

LiSTNR

SCA Digital Pty · ▶︎

-

-★

Study →

HOYTS Cinemas Australia

Hoyts Cinemas · ▶︎

-

-★

Study →

Event Cinemas

EVT - Entertainment | Ventures | Travel · ▶︎

-

-★

Study →

RSVP | Dating App

RSVP.COM.AU · ▶︎

-

-★

Study →

Howdy Global

Howdy Global Pty · ▶︎

-

-★

Study →

Pill Buddy: Medication tracker

VŨ THỊ HOÀI LINH · ▶︎

-

-★

Study →

Flatmate Finders Australia

Flatmate Finders · ▶︎

-

-★

Study →

Astro: Astrology & Horoscope

Talentin · ▶︎

-

-★

Study →

taste.com.au recipes

NewsLifeMedia Pty · ▶︎

-

-★

Study →

Mustakshif - Halal Scanner

Mustakshif Pty · ▶︎

-

-★

Study →

Jean Coutu & Moi

Groupe Jean Coutu (PJC) · ▶︎

-

-★

Study →

Sportstats Tracker

RTRT.me · ▶︎

-

-★

Study →

Winwalk Step Tracker & Rewards

GALA MIX · ▶︎

-

-★

Study →

Dialogue

Dialogue · ▶︎

-

-★

Study →

myVicRoads

VicRoads · ▶︎

-

-★

Study →

My Optus

Optus Mobile Pty · ▶︎

-

-★

Study →

IkDownloader

赵文莉 · ▶︎

-

-★

Study →

My Telstra

Telstra · ▶︎

-

-★

Study →

Service NSW

Service NSW · ▶︎

-

-★

Study →

Photo Recovery & Date Restore

Jisunk Media · ▶︎

-

-★

Study →

PhotoRevive

Graduate Jobs · ▶︎

-

-★

Study →

amaysim

amaysim · ▶︎

-

-★

Study →

Sony | Sound Connect

Sony · ▶︎

-

-★

Study →

Browser TV Web - BrowseHere

TCL Group · ▶︎

-

-★

Study →

Mobile Security & Antivirus

Trend Micro · ▶︎

-

-★

Study →