💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,412 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Bariatric Gastric Sleeve Diet

Kevin Ton · ▶︎

-

-★

Study →

Recipool

Hermes_DE · ▶︎

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-★

Study →

Sourdough Companion

markpbennett · ▶︎

-

-★

Study →

Cakeulator

Duracellko.NET · ▶︎

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-★

Study →

Airsoftwars

Airsoftwars · ▶︎

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-★

Study →

Easy Menu Planner

ODS Android Apps · ▶︎

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-★

Study →

noflair - Home Bar & Cocktails

noflair · ▶︎

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-★

Study →

where.a.bouts Small Biz

LocalOn · ▶︎

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-★

Study →

UNIQLO - Clothes Shopping

UNIQLO · ▶︎

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-★

Study →

Flipp: Shop Grocery Deals

Flipp Operations · ▶︎

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-★

Study →

Kijiji: Buy and sell local

Kijiji Canada · ▶︎

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-★

Study →

Rice Recipes

DIL Studio · ▶︎

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-★

Study →

Canadian Tire: Shop Smarter

Canadian Tire · ▶︎

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-★

Study →

Bar Helper

Bar Helper Team · ▶︎

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-★

Study →

Circle K Canada

Couche-Tard · ▶︎

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-★

Study →

Avion Rewards

Royal Bank of Canada · ▶︎

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-★

Study →

Best Buy Canada

Best Buy Canada · ▶︎

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-★

Study →

The Home Depot Canada

Home Depot Canada · ▶︎

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-★

Study →

KFC Canada

KFC Canada · ▶︎

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-★

Study →

reebee: Flyers & Shopping List

Flipp Operations · ▶︎

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-★

Study →

Foot Locker - Shop Releases

Foot Locker · ▶︎

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-★

Study →

IGA - Food Is Everything

Sobeys · ▶︎

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-★

Study →

RONAPRO

Rona · ▶︎

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-★

Study →

Be Well

Rexall · ▶︎

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-★

Study →

Scotiabank Mobile Banking

Scotiabank · ▶︎

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-★

Study →

FreshCo:Grocery Deals & Flyers

Sobeys · ▶︎

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-★

Study →

Save-On-Foods

Pattison Food Group · ▶︎

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-★

Study →

KOHO: Canada's Money App

KOHO Financial · ▶︎

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-★

Study →

BMO Canada

BMO · ▶︎

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-★

Study →

Tangerine Mobile Banking

Tangerine Bank · ▶︎

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Study →

TD Easy Trade

TD Bank Group · ▶︎

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-★

Study →

Bree: Canada's Cash App

Bree · ▶︎

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Study →

Intact Insurance: Mobile app

Intact Insurance · ▶︎

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-★

Study →

Desjardins mobile services

Desjardins · ▶︎

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-★

Study →

my Sun Life (CA)

Sun Life · ▶︎

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-★

Study →

Manulife Mobile

The Manufacturers Life Insurance · ▶︎

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-★

Study →

Capital One Canada

Capital One Services · ▶︎

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-★

Study →

National Bank of Canada

Banque Nationale du Canada · ▶︎

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-★

Study →

PC Financial Mobile

PC Bank · ▶︎

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-★

Study →

belairdirect digital insurance

belairdirect · ▶︎

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-★

Study →

QuestMobile: Invest & Trade

Questrade · ▶︎

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-★

Study →

Neo Financial

Neo Financial · ▶︎

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-★

Study →

Borrowell: Credit Score Canada

Borrowell · ▶︎

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-★

Study →

TD Insurance

TD General Insurance · ▶︎

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-★

Study →

moomoo - Invest & Trade

Moomoo · ▶︎

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-★

Study →

Western Union Send Money CA

Western Union Apps · ▶︎

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-★

Study →

GeniusCash: Max Your Cash Back

WeyMedia · ▶︎

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-★

Study →

TurboTax

Intuit Canada ULC · ▶︎

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-★

Study →

Amex Canada

American Express · ▶︎

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-★

Study →

Omni by Desjardins

Desjardins · ▶︎

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-★

Study →