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💳 Paywall & Pricing Analysis

2,424 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,424
Subscription apps
$11.82
Median monthly
$7.05
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 172 $3.00-$4.99 232 $5.00-$7.99 273 $8.00-$9.99 346 $10.00-$14.99 525 $15.00-$19.99 236 $20.00+ 631

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,424 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
G1 driver's test Ontario 2026
Nikel Studio · ▶︎
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Study →
ICBC Practice Knowledge Test
Insurance Corporation of British Columbia · ▶︎
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Study →
G1 Simulator & Study Guide
novice2pro · ▶︎
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Study →
Mauril
Radio-Canada · ▶︎
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Study →
SchoolMessenger
PowerSchool Group · ▶︎
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Study →
Français sans Fautes - Grammar
Lorelingo · ▶︎
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Study →
Lillio
Hi Mama · ▶︎
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Study →
First Aid - IFRC
Int. Federation of Red Cross and Red Crescent · ▶︎
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Study →
PDF Reader Tools
Popientip Yia · ▶︎
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Study →
Web Summit
Web Summit · ▶︎
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Study →
FreePrints Canada
PlanetArt · ▶︎
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Study →
BC Services Card
Province of British Columbia, Canada · ▶︎
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Study →
QuickBooks Workforce
Intuit · ▶︎
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Study →
Recipes & Meal Plan - Receply
Zappira · ▶︎
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Study →
Gallery - photo gallery, album
Gallery Pro - Photo Album Manager app · ▶︎
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Study →
Tout simplement bouffe
Tout simplement bouffe · ▶︎
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Study →
Simple Recipe: Recipe Saver
Bytegeek · ▶︎
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Study →
Magazine RICARDO
RICARDO MEDIA · ▶︎
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Study →
Bariatric Gastric Sleeve Diet
Kevin Ton · ▶︎
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Study →
Recipool
Hermes_DE · ▶︎
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Study →
Sourdough Companion
markpbennett · ▶︎
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Study →
Cakeulator
Duracellko.NET · ▶︎
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Study →
Airsoftwars
Airsoftwars · ▶︎
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Study →
Easy Menu Planner
ODS Android Apps · ▶︎
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Study →
noflair - Home Bar & Cocktails
noflair · ▶︎
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Study →
where.a.bouts Small Biz
LocalOn · ▶︎
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Study →
UNIQLO - Clothes Shopping
UNIQLO · ▶︎
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Study →
Flipp: Shop Grocery Deals
Flipp Operations · ▶︎
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Study →
Kijiji: Buy and sell local
Kijiji Canada · ▶︎
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Study →
Rice Recipes
DIL Studio · ▶︎
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Study →
Canadian Tire: Shop Smarter
Canadian Tire · ▶︎
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Study →
Bar Helper
Bar Helper Team · ▶︎
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Study →
Circle K Canada
Couche-Tard · ▶︎
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Study →
Avion Rewards
Royal Bank of Canada · ▶︎
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Study →
Best Buy Canada
Best Buy Canada · ▶︎
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Study →
The Home Depot Canada
Home Depot Canada · ▶︎
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Study →
KFC Canada
KFC Canada · ▶︎
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Study →
reebee: Flyers & Shopping List
Flipp Operations · ▶︎
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Study →
Foot Locker - Shop Releases
Foot Locker · ▶︎
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Study →
IGA - Food Is Everything
Sobeys · ▶︎
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Study →
RONAPRO
Rona · ▶︎
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Study →
Be Well
Rexall · ▶︎
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Study →
Scotiabank Mobile Banking
Scotiabank · ▶︎
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Study →
FreshCo:Grocery Deals & Flyers
Sobeys · ▶︎
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Study →
Save-On-Foods
Pattison Food Group · ▶︎
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Study →
KOHO: Canada's Money App
KOHO Financial · ▶︎
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Study →
BMO Canada
BMO · ▶︎
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Study →
Tangerine Mobile Banking
Tangerine Bank · ▶︎
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Study →
TD Easy Trade
TD Bank Group · ▶︎
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Study →
Bree: Canada's Cash App
Bree · ▶︎
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Study →