💳 Paywall & Pricing Analysis

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

The 4 paywall patterns that actually convert

• Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
• Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
• Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
• Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,447 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer

Monthly sub

Rating

Foot Locker - Shop Releases

Foot Locker · ▶︎

-

-★

Study →

IGA - Food Is Everything

Sobeys · ▶︎

-

-★

Study →

RONAPRO

Rona · ▶︎

-

-★

Study →

Be Well

Rexall · ▶︎

-

-★

Study →

Scotiabank Mobile Banking

Scotiabank · ▶︎

-

-★

Study →

FreshCo:Grocery Deals & Flyers

Sobeys · ▶︎

-

-★

Study →

Save-On-Foods

Pattison Food Group · ▶︎

-

-★

Study →

KOHO: Canada's Money App

KOHO Financial · ▶︎

-

-★

Study →

BMO Canada

BMO · ▶︎

-

-★

Study →

Tangerine Mobile Banking

Tangerine Bank · ▶︎

-

-★

Study →

TD Easy Trade

TD Bank Group · ▶︎

-

-★

Study →

Bree: Canada's Cash App

Bree · ▶︎

-

-★

Study →

Intact Insurance: Mobile app

Intact Insurance · ▶︎

-

-★

Study →

Desjardins mobile services

Desjardins · ▶︎

-

-★

Study →

my Sun Life (CA)

Sun Life · ▶︎

-

-★

Study →

Manulife Mobile

The Manufacturers Life Insurance · ▶︎

-

-★

Study →

Capital One Canada

Capital One Services · ▶︎

-

-★

Study →

National Bank of Canada

Banque Nationale du Canada · ▶︎

-

-★

Study →

PC Financial Mobile

PC Bank · ▶︎

-

-★

Study →

belairdirect digital insurance

belairdirect · ▶︎

-

-★

Study →

QuestMobile: Invest & Trade

Questrade · ▶︎

-

-★

Study →

Neo Financial

Neo Financial · ▶︎

-

-★

Study →

Borrowell: Credit Score Canada

Borrowell · ▶︎

-

-★

Study →

TD Insurance

TD General Insurance · ▶︎

-

-★

Study →

moomoo - Invest & Trade

Moomoo · ▶︎

-

-★

Study →

Western Union Send Money CA

Western Union Apps · ▶︎

-

-★

Study →

GeniusCash: Max Your Cash Back

WeyMedia · ▶︎

-

-★

Study →

TurboTax

Intuit Canada ULC · ▶︎

-

-★

Study →

Amex Canada

American Express · ▶︎

-

-★

Study →

Omni by Desjardins

Desjardins · ▶︎

-

-★

Study →

BTCC - Trade Bitcoin & Crypto

BTCC.COM · ▶︎

-

-★

Study →

Mydoh - Youth Money App & Card

Royal Bank of Canada · ▶︎

-

-★

Study →

Credit Karma - Credit Score

Credit Karma · ▶︎

-

-★

Study →

discovery+

Rogers Digital Media · ▶︎

-

-★

Study →

iA Mobile

Industrielle Alliance · ▶︎

-

-★

Study →

CBC Gem: Movies, TV & Live

Canadian Broadcasting · ▶︎

-

-★

Study →

Personality Tests & IQ Test

DevSect · ▶︎

-

-★

Study →

CELPIP Sample Tests

Devxpert · ▶︎

-

-★

Study →

Canadian Electrical Exam Prep

Dakota Prep · ▶︎

-

-★

Study →

Bell Fibe TV

Bell Canada · ▶︎

-

-★

Study →

BetMGM Casino - Ontario

BetMGM · ▶︎

-

-★

Study →

CELPIP Prep :Practice Test App

SwiftSoft Apps · ▶︎

-

-★

Study →

FanDuel Online Casino

FanDuel · ▶︎

-

-★

Study →

A&W

A&W Canada · ▶︎

-

-★

Study →

Skip - Food & Grocery Delivery

Skip Canada · ▶︎

-

-★

Study →

BURGER KING Canada

Burger King · ▶︎

-

-★

Study →

Pizza Hut Canada

Pizza Hut Digital Ventures · ▶︎

-

-★

Study →

FoodHero - Save on Groceries

FoodHero: Fight Food Waste · ▶︎

-

-★

Study →

BarBurrito Canada

Givex · ▶︎

-

-★

Study →

PC Express - Online Grocery

Loblaw Companies · ▶︎

-

-★

Study →