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💳 Paywall & Pricing Analysis

2,528 confirmed subscription apps in our index. Median monthly sub price, distribution histogram, and top apps to study before you set your own paywall.

2,528
Subscription apps
$11.77
Median monthly
$7.07
25th percentile
$20.00
75th percentile

Pricing distribution

Where most subscription apps land. The fat middle ($5-$10/mo) is where most users have anchored - undercut for volume, charge higher only with strong differentiation.

$0.99-$2.99 183 $3.00-$4.99 233 $5.00-$7.99 285 $8.00-$9.99 384 $10.00-$14.99 543 $15.00-$19.99 247 $20.00+ 644

The 4 paywall patterns that actually convert

  • Free trial → annual. 7 days free, $39.99/yr after. Best for daily-use apps. Annual upfront protects revenue from churn - the standard for habit / fitness / wellness.
  • Free + paywall after N actions. User completes 2-3 actions then hits paywall. Best for utility / one-shot apps. Show value before asking.
  • Hard paywall. First screen after onboarding is the paywall. Highest LTV per signup but burns 80%+ of installs. Only with brand awareness.
  • Freemium with feature gates. Core free, advanced features paid. Hardest to monetize - users find workarounds. Usually combined with another model.

All 2,528 subscription apps to study

Every detected subscription app, sorted by estimated monthly revenue. Click any to see its full revenue profile. Pay attention to: free trial length, annual discount %, paywall placement, IAP tier count.

App / Developer
Monthly sub
Rating
ケアマネ 過去問(完全版)
Social Note · ▶︎
$30/mo rev
-
Study →
Merge Watermelon for watch
Funsora · 🍎
$30/mo rev
3.0
Study →
App do Colportor
Igreja Adventista do Sétimo Dia · ▶︎
$29/mo rev
-
Study →
PDF Studio Editor
MULTI MOBILE · 🍎
$29/mo rev
3.0
Study →
WTW M18 Sport Watch Face
WTW Design · ▶︎
$27/mo rev
-
Study →
WTW M23B1 Analogue watch face
WTW Design · ▶︎
$27/mo rev
4.2
Study →
Japan Stigmatized Property
株式会社Loxarc · 🍎
$27/mo rev
4.7
Study →
PMED - Preço Médico TUSS CBHPM
OAZEZ SOFTWARE E TECNOLOGIA LTDA · 🍎
$27/mo rev
4.5
Study →
Our Ways
Rolling Pig Studio · 🍎
$27/mo rev
3.5
Study →
JPics
捷 廖 · 🍎
$26/mo rev
4.6
Study →
Clouds & Sheep 2 Premium
HandyGames · 🍎
$25/mo rev
4.7
Study →
TMF16
Timefy™ · ▶︎
$24/mo rev
4.4
Study →
Un Texte Un Jour
It's Sauquet · ▶︎
$24/mo rev
-
Study →
Aurora Watch Face
amoledwatchfaces™ · ▶︎
$24/mo rev
4.7
Study →
PER58 Weather WatchFaceDigital
PERSONA Watch Face · ▶︎
$24/mo rev
4.3
Study →
La Pocha PRO
Don Naipe · ▶︎
$24/mo rev
-
Study →
Ballozi STEALTH NEXO Digital
BALLOZI Watch Faces · ▶︎
$24/mo rev
4.6
Study →
Modern Fitness Tracker IW20
Inspire Watch · ▶︎
$24/mo rev
-
Study →
VF Weather Inform Watch Face
VeselkaFace · ▶︎
$24/mo rev
4.5
Study →
CL Theme C1
Apps LabDev · ▶︎
$24/mo rev
-
Study →
Watch Face CUE142
Creation Cue · ▶︎
$24/mo rev
4.5
Study →
Ötzi Audio Guide
BETRIEB LANDESMUSEEN - AZIENDA MUSEI PROVINCIALI · ▶︎
$24/mo rev
-
Study →
VJ ALTAY Hybrid watch face
Vesterjil · ▶︎
$24/mo rev
-
Study →
Dungeon Antiqua 2
しろもふファクトリー · ▶︎
$24/mo rev
4.9
Study →
My Car My Life
Noguiin · ▶︎
$24/mo rev
-
Study →
The Rhymatory
Ponderosa Games · 🍎
$24/mo rev
5.0
Study →
Quit smoking now - Quit smoking Buddy Pro!
sander van der graaff · 🍎
$24/mo rev
3.8
Study →
Dungeon Antiqua 2
合同会社しろもふファクトリー · 🍎
$24/mo rev
4.9
Study →
1942 Pacific Front Premium
HandyGames · 🍎
$24/mo rev
4.2
Study →
Z.O.N.A Project X
Igor Migun · 🍎
$24/mo rev
4.2
Study →
Hyundai Car Parts - ETK Parts Diagrams
Ruslan Balkarov · 🍎
$24/mo rev
2.0
Study →
Полная Эврика! Головоломка
Nekhoroshev Ilya · 🍎
$24/mo rev
4.7
Study →
Laminitis
VIZAR · 🍎
$24/mo rev
5.0
Study →
Ace of Horizons: Watch Face
Nataša Petek · ▶︎
$23/mo rev
5.0
Study →
Analog Wedding
ordinaryfactory · 🍎
$22/mo rev
2.6
Study →
9Guess: The Trivia Party Game
K8 APPTON G.P · 🍎
$21/mo rev
4.5
Study →
e-Connect
EL.MO. SPA · 🍎
$21/mo rev
2.3
Study →
PreRecCam
崇桂 陈 · 🍎
$21/mo rev
5.0
Study →
DRAW CHILLY
Azamat Bayzulaev · 🍎
$21/mo rev
4.9
Study →
SoundHub - Animal Sounds
恒盛 程 · 🍎
$21/mo rev
4.9
Study →
LandTracker Pro LSD Finder
Rocanda · 🍎
$20/mo rev
1.0
Study →
Curve Tracker for Motorbike
Toni Dominik Hoffmann · 🍎
$20/mo rev
5.0
Study →
Грамотей PRO
Nekhoroshev Ilya · 🍎
$20/mo rev
5.0
Study →
MMD Exams
Angad C · 🍎
$19/mo rev
5.0
Study →
Chronograph Hybrid 2 WearOS 4+
OQ Watchfaces · ▶︎
$18/mo rev
3.8
Study →
Opioid Calculator
ANZCA · ▶︎
$18/mo rev
-
Study →
Hybrid TAG Carrera Watch face
TAG & ROLEX · ▶︎
$18/mo rev
4.8
Study →
Motion Animated Watch Face
Comback Watch Faces · ▶︎
$18/mo rev
4.0
Study →
GI and glycemic load
Sipione · ▶︎
$18/mo rev
-
Study →
CELEST3100 Sport Watch
CELEST Watches · ▶︎
$18/mo rev
4.9
Study →