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REV.NOW
Clash of Clans earns about
$1.53M/month
range $841.3K – $2.22M · $18.36M/year
Live data · refreshed every hour
Per Day
$51.0K
$28.0K – $73.9K
Per Week
$356.9K
$196.3K – $517.6K
Per Month
$1.53M
$841.3K – $2.22M
Per Year
$18.36M
$10.10M – $26.62M
Lifetime
$45.89M
$25.24M – $66.54M
Brand revenue
📰 Reported
Supercell - full brand revenue
Annual brand revenue (2024)
$2.4B/year
App Store / Play Store share
1%
≈ $18M/year of in-app revenue
Off-store revenue (everything else)
$2.4B/year
99% of total brand revenue
Supercell earns about $2.4B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Clash of Clans
Auto-generated from this app's real revenue ($1.53M/month · $18.36M/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
59/100
Opportunity
60/100
Cloneability
$0
Revenue / install
✓ Features to copy
- subscription paywall (~$8.34/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- faster onboarding · clearer pricing page · richer empty-state
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Clash of Clans is at $8.34/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered StrategySmart : Strategy Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Clash of Clans for 30 days - here's what I'd do differently"
- "Why Clash of Clans costs $8.34/mo when ours costs $5.01"
- "The strategy app Clash of Clans won't tell you these 3 things"
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
869.0M installs · 1.6% active · 0.9% pay
In-App Purchases
- Sub Subscription tier $0.29/month
- Sub Subscription tier $239.99/month
Subscription tiers parsed from store description.
App Details
Pulled from Google Play- Current Version
- 18.350.8
- Released
- Sep 30, 2013
- Last Updated
- May 4, 2026
- Required OS
- 7.0
- Content Rating
- Everyone 10+
- Category
- Strategy
- Price
- Free
- Currency
- USD
- Developer
- Supercell
What's new in v18.350.8
On Guard!
• New Guardian: Logger joins Town Hall 18 to sling mighty stumps at ground and air enemies!
• New Common Hero Equipment: Sink your teeth into defenses with Dragon Duke’s Electro Fangs and chomp a chain reaction through villages!
• New Siege Machine: The Sky Wagon offers reliable troop delivery to the heart of your opponent’s village!
• Legend League Rework: Legend League has been divided into three unique levels to offer more variety for top-ranked players!
Fun Numbers - share these
$1
every second
$35
every minute
$2.1K
every hour
$51.0K
every day
- ☕ Buys 10K $5 coffees every day
- 👨💻 Pays for 102 senior engineer salaries per year
- 🚗 Earns enough for 437 Tesla Model 3s annually
- ⏱️ Earns the price of a coffee in 8 seconds
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Total Installs
869.0M
Reported: 500,000,000+
Active Users (MAU est.)
13.9M
1.6% of installs · default benchmark · cumulative-install decay × 0.14
Rating
4.49 ★
2.0M reviews
Monetization
Free game · IAP-driven (0 packs, ~$0.30/MAU)
IAP: $0.29 - $239.99 per item
Rating Distribution
5★
48.0M
4★
6.1M
3★
1.9M
2★
1.0M
1★
4.5M
Compare Clash of Clans or explore similar apps
Strategy · Google Play · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Clash of Clans
How much money does Clash of Clans make on Google Play? ⌄
Clash of Clans has an estimated Play Store revenue of $1.53M per month (~$18.36M per year, $51.0K per day) with a likely range of $841.3K to $2.22M. This sums earnings from in-app purchases, subscription revenue, ad monetization and any paid downloads on Google Play - directional estimates from public signals only.
How many Play Store downloads does Clash of Clans get? ⌄
Google Play publishes install ranges (e.g. 1M+, 10M+, 100M+). Clash of Clans reports 500,000,000+ installs. Rev.now combines that range with ratings, reviews, grossing rank and category trends to estimate roughly 869.0M total downloads and 13.9M monthly active users on Android.
Is Clash of Clans a top grossing Android app and what is its Play Store rank? ⌄
Clash of Clans is analyzed using Google Play grossing rank, category ranking, install range, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Compare it to other highest-grossing Android apps on the Play Store leaderboard.
How is Clash of Clans Play Store revenue estimated? ⌄
Rev.now estimates Clash of Clans Play Store revenue from public app data: Google Play download ranges, monthly active users (MAU), Android paying-user conversion, scraped subscription pricing, in-app purchase ranges ($0.29 - $239.99 per item), ad monetization (eCPM × impressions × MAU) and the Strategy category ARPU benchmark - net of Google's 15-30% Play Store cut.
What in-app purchases and subscriptions does Clash of Clans offer on Android? ⌄
Clash of Clans offers in-app purchases ($0.29 - $239.99 per item) on Google Play, which usually means subscription tiers (weekly, monthly, annual), virtual currency or one-time unlocks. Subscription revenue and IAP earnings are usually the biggest contributors to monthly Play Store revenue.
Can I compare Clash of Clans Play Store revenue with another Android app? ⌄
Yes. Use the free compare tool to compare Clash of Clans side-by-side with any other Google Play app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact Play Store revenue for Clash of Clans? ⌄
No - Rev.now shows estimated Play Store revenue, in-app purchase earnings and subscription revenue for Clash of Clans. Exact financial data, paying-user counts and ad income are private to Google and the developer; Rev.now does not have access to Play Console or developer payouts.
