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Instagram earns about
$243.79M/month
range $134.09M – $353.50M · $2.93B/year
Live data · refreshed every hour
Per Day
$8.13M
$4.47M – $11.78M
Per Week
$56.89M
$31.29M – $82.48M
Per Month
$243.79M
$134.09M – $353.50M
Per Year
$2.93B
$1.61B – $4.24B
Lifetime
$7.31B
$4.02B – $10.61B
Brand revenue
✓ Verified filing
Meta Platforms - full brand revenue
Annual brand revenue (2024)
$165B/year
App Store / Play Store share
2%
≈ $2.9B/year of in-app revenue
Off-store revenue (everything else)
$162B/year
98% of total brand revenue
Meta Platforms earns about $165B/year across the whole brand.
Most of that money comes from off-store revenue - trading fees, commissions, payment processing, ad sales, hardware, enterprise contracts - not in-app purchases or subscriptions on the App Store / Google Play.
App store revenue (in-app purchases, subscriptions, ads, paid downloads)
Off-store revenue (trading fees, commissions, web subscriptions, ad sales, enterprise)
BUILD THIS BETTER · INDIE PLAYBOOK
A specific clone-and-improve plan for Instagram
Auto-generated from this app's real revenue ($243.79M/month · $2.93B/year), monetization model, rating signals and category. Every line is calibrated to this app, not generic advice.
55/100
Opportunity
45/100
Cloneability
$5
Revenue / install
✓ Features to copy
- subscription paywall (~$14.99/mo) - proven monetization
- in-app purchase tier ladder for upsells
⚡ Improve / fix
- subscription is $14.99/mo - undercut by 30-50% to win price-sensitive users
🛠 MVP scope
- core feature loop
- subscription gating
- free-tier limits
- trial period
- analytics
💰 Pricing recommendation
Instagram is at $14.99/mo. Consider going slightly lower with a longer free trial (14 days) to win price-aware users.
🔡 App Store title ideas
Pro: AI-Powered Photo & VideoSmart : Photo & Video Tracker+ - Faster, Cheaper
📺 TikTok / ad hook angles
- "I tried Instagram for 30 days - here's what I'd do differently"
- "Why Instagram costs $14.99/mo when ours costs $8.99"
- "The photo & video app Instagram won't tell you these 3 things"
Monetization
Subscription (~$14.99/mo)Revenue mix (estimated)
- Subscriptions ~72%
- One-time IAP ~22%
- Ads ~6%
Paying users (est.)
1.6B installs · 31.6% active · 2.3% pay
In-App Purchases 2
- Monthlyest. Meta Verified Standard $14.99 /month
- Subscription Instagram Badge2 tiers $0.99 – $4.99 range
2 tiers scraped live from the App Store.
App Details
Pulled from the App Store- Current Version
- 428.2.0
- Released
- Oct 6, 2010
- Last Updated
- May 5, 2026
- File Size
- 546.4 MB
- Required OS
- 16.3
- Content Rating
- 12+
- Category
- Photo & Video
- Price
- Free
- Currency
- USD
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish, French, German, Greek, Hindi, Hungarian, Indonesian, Italian, Japanese, Korean, Malay, NB, Polish, Portuguese, Romanian, Russian, Chinese, Slovak, Spanish, Swedish, TL, Thai, Chinese, Turkish, Ukrainian
- Developer
- Instagram, Inc.
What's new in v428.2.0
Performance optimizations and stability improvements for a smoother, more reliable experience.
Fun Numbers - share these
$94
every second
$5.6K
every minute
$338.6K
every hour
$8.13M
every day
- ☕ Buys 1.6M $5 coffees every day
- 👨💻 Pays for 16K senior engineer salaries per year
- 🚗 Earns enough for 70K Tesla Model 3s annually
12-Month Revenue Trajectory
Modeled from grossing rank, app score, and update cadence. Hover any point to see the value. Real growth depends on retention, marketing, and seasonality.
Estimated Installs
1.6B
estimated from 28,997,196 ratings
Active Users (MAU est.)
504.0M
31.6% of installs · PHOTO_AND_VIDEO category benchmark
Rating
4.69 ★
29.0M reviews
Monetization
Subscription (~$14.99/mo)
Rating Distribution
5★
24.9M
4★
2.0M
3★
688K
2★
269K
1★
1.2M
Compare Instagram or explore similar apps
Photo & Video · App Store · pick a head-to-head or jump to a leaderboard.
Popular head-to-head comparisons
Frequently Asked About Instagram
How much money does Instagram make on the App Store? ⌄
Instagram has an estimated App Store revenue of $243.79M per month (~$2.93B per year, $8.13M per day) with a likely range of $134.09M to $353.50M. This includes earnings from in-app purchases, subscription revenue, ads and any paid downloads - all directional estimates from public App Store signals, not private Apple financial data.
How many App Store downloads does Instagram get? ⌄
Apple does not publish exact App Store download counts. Using public ratings (29.0M reviews), grossing rank, category position and the standard 1:75 ratings-to-downloads ratio, Rev.now estimates about 1.6B total iOS downloads for Instagram - and roughly 504.0M monthly active users on iPhone and iPad.
Is Instagram a top grossing iOS app and what is its App Store rank? ⌄
Instagram is analyzed using App Store grossing rank, category ranking, ratings velocity, monetization model (subscription revenue, in-app purchases, paid downloads) and ad-revenue signals. Check the iOS top grossing leaderboard to see how Instagram compares to other highest-grossing iPhone and iPad apps.
How is Instagram App Store revenue estimated? ⌄
Rev.now estimates Instagram App Store revenue from public app data: estimated downloads, monthly active users (MAU), the iOS conversion rate to paying users, subscription pricing detected on the listing, in-app purchase tiers, ad monetization (eCPM × impressions × MAU) and the Photo & Video category ARPU benchmark - net of Apple's 15-30% store cut.
What in-app purchases and subscriptions does Instagram offer on iOS? ⌄
Instagram offers in-app purchases on the App Store, which can include subscription tiers (weekly, monthly or annual), one-time purchases or virtual currency. Subscription revenue and IAP earnings are a major driver of the monthly revenue estimate above.
Can I compare Instagram App Store revenue with another iOS app? ⌄
Yes. Use the free compare tool to compare Instagram side-by-side with any other App Store app by estimated revenue, downloads, paying users, subscription pricing, in-app purchase tiers, grossing rank and monetization model.
Does Rev.now show exact App Store revenue for Instagram? ⌄
No - Rev.now shows estimated App Store revenue, in-app purchase earnings and subscription revenue for Instagram. Exact financial data, paying-user counts and ad income are private to Apple and the developer; Rev.now does not have access to App Store Connect or developer payouts.
