Instagram vs PicCollage: Magic Photo Editor
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
PicCollage: Magic Photo Editor
Cardinal Blue
App Store
$1.51M/mo
~$18.17M/yr · 307.2M installs
Revenue winner
Instagram wins
+705% vs other
Installs winner
Instagram wins
+419% vs other
MAU winner
Instagram wins
+63% vs other
Rating winner
PicCollage: Magic Photo Editor wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 8× more per month than PicCollage: Magic Photo Editor - $12.19M vs $1.51M.
- Premium pricing. Instagram charges $14.99/mo vs PicCollage: Magic Photo Editor's $4.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs PicCollage: Magic Photo Editor's ~307.2M - 5.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
PicCollage: Magic Photo Editor
Monthly revenue (est.)?
$12.19M
◀
$1.51M
Annual revenue (est.)
$146.28M
◀
$18.17M
Lifetime installs (est.)
1.6B
◀
307.2M
Monthly active users (est.)?
25.5M
◀
15.7M
App Store rating
4.69★
▶
4.79★
Total ratings
29.0M
◀
1.8M
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$4.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Jul 13, 2011
- Last updated
- Apr 28, 2026
- File size
- 212.8 MB
- Content rating
- 4+
- Version
- 8.61.1
- Languages
- Dutch, English, French, German, Italian, Japanese +6 more
Instagram trajectory
PicCollage: Magic Photo Editor trajectory
FAQ
Which makes more money, Instagram or PicCollage: Magic Photo Editor? v
Instagram earns about $12.19M per month, while PicCollage: Magic Photo Editor earns about $1.51M. That is a 8.0× revenue gap (~$10.68M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, PicCollage: Magic Photo Editor ≈ $18.17M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or PicCollage: Magic Photo Editor? v
Instagram leads with about 1.6B estimated downloads vs 307.2M for PicCollage: Magic Photo Editor - a 5.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. PicCollage: Magic Photo Editor's App Store downloads are estimated from 1.8M ratings.
Are Instagram and PicCollage: Magic Photo Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and PicCollage: Magic Photo Editor offer? v
Instagram: IAP range 2 tiers detected. PicCollage: Magic Photo Editor: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; PicCollage: Magic Photo Editor runs "Subscription (~$3.00/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or PicCollage: Magic Photo Editor? v
PicCollage: Magic Photo Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, PicCollage: Magic Photo Editor 1.8M ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs PicCollage: Magic Photo Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $1.51M for PicCollage: Magic Photo Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or PicCollage: Magic Photo Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.