Instagram vs XPics
Instagram, Inc.
App Store
$12.27M/mo
~$147.26M/yr · 1.6B installs
VS
XPics
捷 廖
App Store
$11/mo
~$127/yr · 400 installs
Revenue winner
Instagram wins
+111562182% vs other
Installs winner
Instagram wins
+401398095% vs other
MAU winner
Instagram wins
+34715420% vs other
Rating winner
Instagram wins
+41% vs other
Why Instagram is winning
Top 4 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 1115623× more per month than XPics - $12.27M vs $11.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; XPics relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs XPics's ~400 - 4013982.0× the funnel top.
- Better app store reviews. Instagram sits at 4.69★ vs 3.33★ - store algorithms reward higher-rated apps with more impressions.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
XPics
Monthly revenue (est.)?
$12.27M
◀
$11
Annual revenue (est.)
$147.26M
◀
$127
Lifetime installs (est.)
1.6B
◀
400
Monthly active users (est.)?
25.7M
◀
74
App Store rating
4.69★
◀
3.33★
Total ratings
29.2M
◀
3
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 24, 2026
- File size
- 560.7 MB
- Content rating
- 12+
- Version
- 435.1.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD0.99
- Released
- Sep 23, 2019
- Last updated
- Apr 22, 2024
- File size
- 16.8 MB
- Content rating
- 4+
- Version
- 1.8.26
- Languages
- English, Chinese
Instagram trajectory
XPics trajectory
FAQ
Which makes more money, Instagram or XPics? v
Instagram earns about $12.27M per month, while XPics earns about $11. That is a 1115622.8× revenue gap (~$12.27M more per month for Instagram). Annual revenue: Instagram ≈ $147.26M/year, XPics ≈ $127/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or XPics? v
Instagram leads with about 1.6B estimated downloads vs 400 for XPics - a 4013982.0× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. XPics's App Store downloads are estimated from 3 ratings.
Are Instagram and XPics in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and XPics offer? v
Instagram: IAP range 2 tiers detected. XPics: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; XPics runs "Paid app ($0.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or XPics? v
Instagram edges ahead with ★ 4.7 vs ★ 3.3 (gap of 1.4 stars). Rating volume: Instagram 29.2M ratings, XPics 3 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs XPics revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.27M for Instagram and $11 for XPics are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or XPics to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.