Instagram vs Persona: AI Beauty Editor
Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS
Persona: AI Beauty Editor
Ticket To The Moon, Inc.
App Store
$448.9K/mo
~$5.39M/yr · 4.4M installs
Revenue winner
Instagram wins
+2617% vs other
Installs winner
Instagram wins
+36323% vs other
MAU winner
Instagram wins
+1738% vs other
Rating winner
Persona: AI Beauty Editor wins
+2% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 27× more per month than Persona: AI Beauty Editor - $12.20M vs $448.9K.
- Premium pricing. Instagram charges $14.99/mo vs Persona: AI Beauty Editor's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Persona: AI Beauty Editor's ~4.4M - 364.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Persona: AI Beauty Editor
Monthly revenue (est.)?
$12.20M
◀
$448.9K
Annual revenue (est.)
$146.36M
◀
$5.39M
Lifetime installs (est.)
1.6B
◀
4.4M
Monthly active users (est.)?
25.5M
◀
1.4M
App Store rating
4.69★
▶
4.77★
Total ratings
29.0M
◀
40K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
5 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Apr 20, 2021
- Last updated
- May 8, 2026
- File size
- 239.0 MB
- Content rating
- 4+
- Version
- 1.15.28
- Languages
- Arabic, Danish, Dutch, English, Finnish, French +19 more
Instagram trajectory
Persona: AI Beauty Editor trajectory
FAQ
Which makes more money, Instagram or Persona: AI Beauty Editor? v
Instagram earns about $12.20M per month, while Persona: AI Beauty Editor earns about $448.9K. That is a 27.2× revenue gap (~$11.75M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Persona: AI Beauty Editor ≈ $5.39M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Persona: AI Beauty Editor? v
Instagram leads with about 1.6B estimated downloads vs 4.4M for Persona: AI Beauty Editor - a 364.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Persona: AI Beauty Editor's App Store downloads are estimated from 40K ratings.
Are Instagram and Persona: AI Beauty Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Persona: AI Beauty Editor offer? v
Instagram: IAP range 2 tiers detected. Persona: AI Beauty Editor: IAP range 5 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Persona: AI Beauty Editor runs "Subscription (~$9.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Persona: AI Beauty Editor? v
Persona: AI Beauty Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Persona: AI Beauty Editor 40K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Persona: AI Beauty Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $448.9K for Persona: AI Beauty Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Persona: AI Beauty Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.