Instagram vs KICK - Live Streaming

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

KICK - Live Streaming

Kick Streaming
App Store
$974.9K/mo
~$11.70M/yr · 17.7M installs
Revenue winner Instagram wins +24907% vs other
Installs winner Instagram wins +8889% vs other
MAU winner Instagram wins +8946% vs other
Rating winner Instagram wins +1% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 250× more per month than KICK - Live Streaming - $243.79M vs $974.9K.
  2. Aggressive pricing. Instagram undercuts at $14.99/mo vs $32.49/mo - converts a higher % of free users.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs KICK - Live Streaming's ~17.7M - 89.9× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
KICK - Live Streaming
Monthly revenue (est.)?
$243.79M
$974.9K
Annual revenue (est.)
$2.93B
$11.70M
Lifetime installs (est.)
1.6B
17.7M
Monthly active users (est.)?
504.0M
5.6M
App Store rating
4.69★
4.64★
Total ratings
29.0M
118K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$32.49
IAP tiers detected
2 tiers
10 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

KICK - Live Streaming

Kick Streaming
App Store
Category
Photo & Video
Price
Free
Released
Mar 26, 2023
Last updated
May 5, 2026
File size
59.0 MB
Content rating
17+
Version
40.15.0
Languages
English
View full KICK - Live Streaming report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

KICK - Live Streaming trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or KICK - Live Streaming? v
Instagram earns about $243.79M per month, while KICK - Live Streaming earns about $974.9K. That is a 250.1× revenue gap (~$242.82M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, KICK - Live Streaming ≈ $11.70M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or KICK - Live Streaming? v
Instagram leads with about 1.6B estimated downloads vs 17.7M for KICK - Live Streaming - a 89.9× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. KICK - Live Streaming's App Store downloads are estimated from 118K ratings.
Are Instagram and KICK - Live Streaming in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and KICK - Live Streaming offer? v
Instagram: IAP range 2 tiers detected. KICK - Live Streaming: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; KICK - Live Streaming runs "Subscription (~$5.41/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or KICK - Live Streaming? v
Instagram edges ahead with ★ 4.7 vs ★ 4.6 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, KICK - Live Streaming 118K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs KICK - Live Streaming revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $974.9K for KICK - Live Streaming are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or KICK - Live Streaming to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.