Instagram vs Light | Long Exposure
Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS
Light | Long Exposure
Alexander Sukhanov
App Store
$380/mo
~$4.6K/yr · 14K installs
Revenue winner
Instagram wins
+64156405% vs other
Installs winner
Instagram wins
+11075218% vs other
MAU winner
Instagram wins
+17240296% vs other
Rating winner
Instagram wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 641565× more per month than Light | Long Exposure - $243.79M vs $380.
- Subscription model. Instagram runs a $14.99/mo subscription that compounds; Light | Long Exposure relies on one-shot IAP or ads.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Light | Long Exposure's ~14K - 110753.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Light | Long Exposure
Monthly revenue (est.)?
$243.79M
◀
$380
Annual revenue (est.)
$2.93B
◀
$4.6K
Lifetime installs (est.)
1.6B
◀
14K
Monthly active users (est.)?
504.0M
◀
3K
App Store rating
4.69★
◀
4.52★
Total ratings
29.0M
◀
288
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
No sub
IAP tiers detected
2 tiers
◀
0 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD0.99
- Released
- Apr 29, 2018
- Last updated
- Oct 31, 2020
- File size
- 9.8 MB
- Content rating
- 4+
- Version
- 2.2.2
- Languages
- English, German, Russian
Instagram trajectory
Light | Long Exposure trajectory
FAQ
Which makes more money, Instagram or Light | Long Exposure? v
Instagram earns about $243.79M per month, while Light | Long Exposure earns about $380. That is a 641565.1× revenue gap (~$243.79M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Light | Long Exposure ≈ $4.6K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Light | Long Exposure? v
Instagram leads with about 1.6B estimated downloads vs 14K for Light | Long Exposure - a 110753.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Light | Long Exposure's App Store downloads are estimated from 288 ratings.
Are Instagram and Light | Long Exposure in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Light | Long Exposure offer? v
Instagram: IAP range 2 tiers detected. Light | Long Exposure: no IAP detected on the public listing. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Light | Long Exposure runs "Paid app ($0.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Light | Long Exposure? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.0M ratings, Light | Long Exposure 288 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Light | Long Exposure revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $380 for Light | Long Exposure are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Light | Long Exposure to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.