Instagram vs Likee - Video, Live, Chat
Instagram, Inc.
App Store
$12.28M/mo
~$147.38M/yr · 1.6B installs
VS
Likee - Video, Live, Chat
LIKEME PTE. LTD.
App Store
$3.18M/mo
~$38.12M/yr · 84.0M installs
Revenue winner
Instagram wins
+287% vs other
Installs winner
Instagram wins
+1812% vs other
MAU winner
Instagram wins
+96% vs other
Rating winner
Instagram wins
+4% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 4× more per month than Likee - Video, Live, Chat - $12.28M vs $3.18M.
- Premium pricing. Instagram charges $14.99/mo vs Likee - Video, Live, Chat's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Likee - Video, Live, Chat's ~84.0M - 19.1× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Likee - Video, Live, Chat
Monthly revenue (est.)?
$12.28M
◀
$3.18M
Annual revenue (est.)
$147.38M
◀
$38.12M
Lifetime installs (est.)
1.6B
◀
84.0M
Monthly active users (est.)?
25.7M
◀
13.1M
App Store rating
4.69★
◀
4.53★
Total ratings
29.2M
◀
560K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
10 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Aug 8, 2017
- Last updated
- Jun 30, 2026
- File size
- 310.1 MB
- Content rating
- 12+
- Version
- 5.60.0
- Languages
- Arabic, AS, BE, BN, Danish, English +32 more
Instagram trajectory
Likee - Video, Live, Chat trajectory
FAQ
Which makes more money, Instagram or Likee - Video, Live, Chat? v
Instagram earns about $12.28M per month, while Likee - Video, Live, Chat earns about $3.18M. That is a 3.9× revenue gap (~$9.11M more per month for Instagram). Annual revenue: Instagram ≈ $147.38M/year, Likee - Video, Live, Chat ≈ $38.12M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Likee - Video, Live, Chat? v
Instagram leads with about 1.6B estimated downloads vs 84.0M for Likee - Video, Live, Chat - a 19.1× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Likee - Video, Live, Chat's App Store downloads are estimated from 560K ratings.
Are Instagram and Likee - Video, Live, Chat in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Likee - Video, Live, Chat offer? v
Instagram: IAP range 2 tiers detected. Likee - Video, Live, Chat: IAP range 10 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Likee - Video, Live, Chat runs "Subscription (~$7.50/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Likee - Video, Live, Chat? v
Instagram edges ahead with ★ 4.7 vs ★ 4.5 (gap of 0.2 stars). Rating volume: Instagram 29.2M ratings, Likee - Video, Live, Chat 560K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Likee - Video, Live, Chat revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $3.18M for Likee - Video, Live, Chat are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Likee - Video, Live, Chat to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.