Instagram vs Live Wallpaper - Wallpapers 4K

Instagram

Instagram, Inc.
App Store
$12.20M/mo
~$146.36M/yr · 1.6B installs
VS

Live Wallpaper - Wallpapers 4K

Bhaskar Rao
App Store
$2/mo
~$19/yr · 200 installs
Revenue winner Instagram wins +609824000% vs other
Installs winner Instagram wins +797863560% vs other
MAU winner Instagram wins +42552629% vs other
Rating winner Instagram wins +469% vs other

Why Instagram is winning

Top 4 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 6098241× more per month than Live Wallpaper - Wallpapers 4K - $12.20M vs $2.
  2. Premium pricing. Instagram charges $14.99/mo vs Live Wallpaper - Wallpapers 4K's $1.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Live Wallpaper - Wallpapers 4K's ~200 - 7978636.6× the funnel top.
  4. Better app store reviews. Instagram sits at 4.69★ vs 0.00★ - store algorithms reward higher-rated apps with more impressions.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Live Wallpaper - Wallpapers 4K
Monthly revenue (est.)?
$12.20M
$2
Annual revenue (est.)
$146.36M
$19
Lifetime installs (est.)
1.6B
200
Monthly active users (est.)?
25.5M
60
App Store rating
4.69★
-
Total ratings
29.0M
0
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$1.99
IAP tiers detected
2 tiers
=
2 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Live Wallpaper - Wallpapers 4K

Bhaskar Rao
App Store
Category
Photo & Video
Price
Free
Released
Feb 9, 2026
Last updated
May 5, 2026
File size
37.4 MB
Content rating
4+
Version
1.1
Languages
AF, Arabic, BN, Danish, Dutch, English +18 more
View full Live Wallpaper - Wallpapers 4K report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Live Wallpaper - Wallpapers 4K trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Live Wallpaper - Wallpapers 4K? v
Instagram earns about $12.20M per month, while Live Wallpaper - Wallpapers 4K earns about $2. That is a 6098241.0× revenue gap (~$12.20M more per month for Instagram). Annual revenue: Instagram ≈ $146.36M/year, Live Wallpaper - Wallpapers 4K ≈ $19/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Live Wallpaper - Wallpapers 4K? v
Instagram leads with about 1.6B estimated downloads vs 200 for Live Wallpaper - Wallpapers 4K - a 7978636.6× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Live Wallpaper - Wallpapers 4K's App Store downloads are estimated from 0 ratings.
Are Instagram and Live Wallpaper - Wallpapers 4K in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Live Wallpaper - Wallpapers 4K offer? v
Instagram: IAP range 2 tiers detected. Live Wallpaper - Wallpapers 4K: IAP range 2 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Live Wallpaper - Wallpapers 4K runs "Subscription (~$0.83/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Live Wallpaper - Wallpapers 4K? v
Instagram edges ahead with a higher overall score (gap of 4.7 stars). Rating volume: Instagram 29.0M ratings, Live Wallpaper - Wallpapers 4K 0 ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Live Wallpaper - Wallpapers 4K revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.20M for Instagram and $2 for Live Wallpaper - Wallpapers 4K are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Live Wallpaper - Wallpapers 4K to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.