Instagram vs LumaFusion
Instagram, Inc.
App Store
$12.19M/mo
~$146.28M/yr · 1.6B installs
VS
LumaFusion
Luma Touch LLC
App Store
$2.16M/mo
~$25.93M/yr · 2.7M installs
Revenue winner
Instagram wins
+464% vs other
Installs winner
Instagram wins
+58919% vs other
MAU winner
Instagram wins
+2879% vs other
Rating winner
LumaFusion wins
+1% vs other
Why Instagram is winning
Top 3 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 6× more per month than LumaFusion - $12.19M vs $2.16M.
- Premium pricing. Instagram charges $14.99/mo vs LumaFusion's $9.99/mo - higher ARPU per converted user.
- Bigger install base. Instagram has ~1.6B lifetime installs vs LumaFusion's ~2.7M - 590.2× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
LumaFusion
Monthly revenue (est.)?
$12.19M
◀
$2.16M
Annual revenue (est.)
$146.28M
◀
$25.93M
Lifetime installs (est.)
1.6B
◀
2.7M
Monthly active users (est.)?
25.5M
◀
857K
App Store rating
4.69★
▶
4.75★
Total ratings
29.0M
◀
25K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
◀
$9.99
IAP tiers detected
2 tiers
▶
6 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- May 5, 2026
- File size
- 546.4 MB
- Content rating
- 12+
- Version
- 428.2.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- USD29.99
- Released
- Dec 22, 2016
- Last updated
- Mar 30, 2026
- File size
- 234.4 MB
- Content rating
- 4+
- Version
- 5.4.4
- Languages
- Dutch, English, French, German, Italian, Japanese +7 more
Instagram trajectory
LumaFusion trajectory
FAQ
Which makes more money, Instagram or LumaFusion? v
Instagram earns about $12.19M per month, while LumaFusion earns about $2.16M. That is a 5.6× revenue gap (~$10.03M more per month for Instagram). Annual revenue: Instagram ≈ $146.28M/year, LumaFusion ≈ $25.93M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or LumaFusion? v
Instagram leads with about 1.6B estimated downloads vs 2.7M for LumaFusion - a 590.2× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. LumaFusion's App Store downloads are estimated from 25K ratings.
Are Instagram and LumaFusion in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and LumaFusion offer? v
Instagram: IAP range 2 tiers detected. LumaFusion: IAP range 6 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; LumaFusion runs "Paid app ($29.99)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or LumaFusion? v
LumaFusion edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, LumaFusion 25K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs LumaFusion revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.19M for Instagram and $2.16M for LumaFusion are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or LumaFusion to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.