Instagram vs Luminar: Image Editor&Enhancer
Instagram, Inc.
App Store
$12.28M/mo
~$147.40M/yr · 1.6B installs
VS
Luminar: Image Editor&Enhancer
Skylum
App Store
$48.9K/mo
~$587.3K/yr · 319K installs
Revenue winner
Instagram wins
+24996% vs other
Installs winner
Instagram wins
+503874% vs other
MAU winner
Instagram wins
+25337% vs other
Rating winner
Luminar: Image Editor&Enhancer wins
+1% vs other
Why Instagram is winning
Top 2 reasons - backed by the public App Store / Play Store numbers.
- Instagram earns roughly 251× more per month than Luminar: Image Editor&Enhancer - $12.28M vs $48.9K.
- Bigger install base. Instagram has ~1.6B lifetime installs vs Luminar: Image Editor&Enhancer's ~319K - 5039.7× the funnel top.
→ Find more apps with this revenue gap · Full Instagram report
Side-by-side metrics
Bars scale to whichever app is bigger on that row. Green = winner.
Instagram
vs
Luminar: Image Editor&Enhancer
Monthly revenue (est.)?
$12.28M
◀
$48.9K
Annual revenue (est.)
$147.40M
◀
$587.3K
Lifetime installs (est.)
1.6B
◀
319K
Monthly active users (est.)?
25.7M
◀
101K
App Store rating
4.69★
▶
4.75★
Total ratings
29.2M
◀
4K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
=
$14.99
IAP tiers detected
2 tiers
▶
8 tiers
- Category
- Photo & Video
- Price
- Free
- Released
- Oct 6, 2010
- Last updated
- Jun 29, 2026
- File size
- 561.2 MB
- Content rating
- 12+
- Version
- 436.0.0
- Languages
- Croatian, Czech, Danish, Dutch, English, Finnish +25 more
- Category
- Photo & Video
- Price
- Free
- Released
- Mar 5, 2024
- Last updated
- Jul 1, 2026
- File size
- 669.6 MB
- Content rating
- 4+
- Version
- 4.1
- Languages
- Danish, Dutch, English, French, German, Hindi +15 more
Instagram trajectory
Luminar: Image Editor&Enhancer trajectory
FAQ
Which makes more money, Instagram or Luminar: Image Editor&Enhancer? v
Instagram earns about $12.28M per month, while Luminar: Image Editor&Enhancer earns about $48.9K. That is a 251.0× revenue gap (~$12.23M more per month for Instagram). Annual revenue: Instagram ≈ $147.40M/year, Luminar: Image Editor&Enhancer ≈ $587.3K/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Luminar: Image Editor&Enhancer? v
Instagram leads with about 1.6B estimated downloads vs 319K for Luminar: Image Editor&Enhancer - a 5039.7× gap. Instagram's App Store downloads are estimated from 29.2M ratings × the standard 1:75 ratio. Luminar: Image Editor&Enhancer's App Store downloads are estimated from 4K ratings.
Are Instagram and Luminar: Image Editor&Enhancer in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Luminar: Image Editor&Enhancer offer? v
Instagram: IAP range 2 tiers detected. Luminar: Image Editor&Enhancer: IAP range 8 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Luminar: Image Editor&Enhancer runs "Subscription (~$14.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Luminar: Image Editor&Enhancer? v
Luminar: Image Editor&Enhancer edges ahead with ★ 4.7 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.2M ratings, Luminar: Image Editor&Enhancer 4K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Luminar: Image Editor&Enhancer revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $12.28M for Instagram and $48.9K for Luminar: Image Editor&Enhancer are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Luminar: Image Editor&Enhancer to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.