Instagram vs Meitu- AI Photo & Video Editor

Instagram

Instagram, Inc.
App Store
$243.79M/mo
~$2.93B/yr · 1.6B installs
VS

Meitu- AI Photo & Video Editor

Xiamen Meitu Technology Co., Ltd.
App Store
$796.1K/mo
~$9.55M/yr · 8.6M installs
Revenue winner Instagram wins +30523% vs other
Installs winner Instagram wins +18396% vs other
MAU winner Instagram wins +18280% vs other
Rating winner Meitu- AI Photo & Video Editor wins +2% vs other

Why Instagram is winning

Top 3 reasons - backed by the public App Store / Play Store numbers.

  1. Instagram earns roughly 306× more per month than Meitu- AI Photo & Video Editor - $243.79M vs $796.1K.
  2. Premium pricing. Instagram charges $14.99/mo vs Meitu- AI Photo & Video Editor's $8.99/mo - higher ARPU per converted user.
  3. Bigger install base. Instagram has ~1.6B lifetime installs vs Meitu- AI Photo & Video Editor's ~8.6M - 185.0× the funnel top.

Find more apps with this revenue gap · Full Instagram report

Side-by-side metrics

Bars scale to whichever app is bigger on that row. Green = winner.

Instagram
vs
Meitu- AI Photo & Video Editor
Monthly revenue (est.)?
$243.79M
$796.1K
Annual revenue (est.)
$2.93B
$9.55M
Lifetime installs (est.)
1.6B
8.6M
Monthly active users (est.)?
504.0M
2.7M
App Store rating
4.69★
4.79★
Total ratings
29.0M
78K
US grossing rank
-
=
-
Cheapest monthly sub
$14.99
$8.99
IAP tiers detected
2 tiers
9 tiers

Instagram

Instagram, Inc.
App Store
Category
Photo & Video
Price
Free
Released
Oct 6, 2010
Last updated
May 5, 2026
File size
546.4 MB
Content rating
12+
Version
428.2.0
Languages
Croatian, Czech, Danish, Dutch, English, Finnish +25 more
View full Instagram report →

Meitu- AI Photo & Video Editor

Xiamen Meitu Technology Co., Ltd.
App Store
Category
Photo & Video
Price
Free
Released
Feb 15, 2011
Last updated
Apr 28, 2026
File size
732.8 MB
Content rating
12+
Version
12.9.0
Languages
English, French, German, Indonesian, Italian, Japanese +10 more
View full Meitu- AI Photo & Video Editor report →

Instagram trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

Meitu- AI Photo & Video Editor trajectory

JunJulAugSepOctNovDecJanFebMarAprMay

FAQ

Which makes more money, Instagram or Meitu- AI Photo & Video Editor? v
Instagram earns about $243.79M per month, while Meitu- AI Photo & Video Editor earns about $796.1K. That is a 306.2× revenue gap (~$243.00M more per month for Instagram). Annual revenue: Instagram ≈ $2.93B/year, Meitu- AI Photo & Video Editor ≈ $9.55M/year. Estimates are derived from public App Store signals - grossing rank, scraped IAP tiers, ratings and category benchmarks.
Which has more downloads, Instagram or Meitu- AI Photo & Video Editor? v
Instagram leads with about 1.6B estimated downloads vs 8.6M for Meitu- AI Photo & Video Editor - a 185.0× gap. Instagram's App Store downloads are estimated from 29.0M ratings × the standard 1:75 ratio. Meitu- AI Photo & Video Editor's App Store downloads are estimated from 78K ratings.
Are Instagram and Meitu- AI Photo & Video Editor in the same App Store category and competing for the same money? v
Yes - both apps sit in the Photo & Video category, which means they compete directly for the same paying users and category-level wallet share. Direct competitors, head-to-head.
What in-app purchases and subscription pricing do Instagram and Meitu- AI Photo & Video Editor offer? v
Instagram: IAP range 2 tiers detected. Meitu- AI Photo & Video Editor: IAP range 9 tiers detected. Instagram runs a "Subscription (~$14.99/mo)" monetization model; Meitu- AI Photo & Video Editor runs "Subscription (~$8.99/mo)". Scraped tier prices and detected subscription pricing drive the bulk of the per-app revenue estimate above.
Which has better ratings, Instagram or Meitu- AI Photo & Video Editor? v
Meitu- AI Photo & Video Editor edges ahead with ★ 4.8 vs ★ 4.7 (gap of 0.1 stars). Rating volume: Instagram 29.0M ratings, Meitu- AI Photo & Video Editor 78K ratings. Higher rating volume = stronger ASO signal even when star averages are close.
How accurate are these Instagram vs Meitu- AI Photo & Video Editor revenue estimates? v
Directional - typically within 2-3× of actual money earned for popular apps. The $243.79M for Instagram and $796.1K for Meitu- AI Photo & Video Editor are derived from App Store grossing rank, scraped IAP tiers, ratings volume and category benchmarks (Photo & Video) - net of the 15-30% Apple/Google store cut. Real revenue depends on country mix, retention, refunds and ad fill rate, none of which Apple or Google publish.
How do I compare Instagram or Meitu- AI Photo & Video Editor to a different App Store app? v
Use the search box at the bottom of this page or paste any two App Store links into the homepage tool. We auto-generate a permanent comparison URL with revenue, downloads, IAP tiers, subscription pricing and grossing rank for both apps.